Adweek

OCTOBER 4, 2022

When marketers need help reaching their target audience on social media, it can be challenging to make content that doesn't look too much like an ad. When it comes to content marketing, Spaceback knows how hard it can be for advertisers to create the perfect social display that. That's where programmatic company Spaceback comes in.

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Adweek

APRIL 19, 2024

And ecommerce giant Temu is giving competitors a run for its advertising budget. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. Reports and industry pros.

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Adweek

MARCH 12, 2024

Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. As both a new channel and data layer empowering existing channels, it has the potential to transform the advertising industry.

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Adweek

FEBRUARY 29, 2024

Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But at ADWEEK's Commerceweek, Hellmann's shared how it has been able to use the channel to expand the funnel. The mayonnaise brand was looking to achieve two objectives.

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Adweek

DECEMBER 13, 2022

In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research.

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Adweek

APRIL 18, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective, The Garage dives into the why, the how and the who cares of retail media innovation.

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Adweek

FEBRUARY 20, 2024

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. As the sector grows,

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Adweek

MARCH 11, 2024

G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media outlets. The financial terms of the sale were not disclosed.

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Adweek

JULY 25, 2022

A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They're snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they're being paid to promote.

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AdExchanger

FEBRUARY 19, 2024

Loop Media is squarely focused on monetizing out-of-home streaming in public venues such as bars and restaurants. But it takes legwork to convince advertisers to give "sorta CTV" a try. The post How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming appeared first on AdExchanger.

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Adweek

JANUARY 19, 2024

Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table. Specifically, Amazon is letting advertisers buy across three different plans on its new ad-supported streaming tier, according to a pitch deck to media buyers viewed by.

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Marketing Tech News

JANUARY 23, 2024

As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one.

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Basis

MARCH 25, 2024

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. In some ways, this is a very exciting development.

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Adweek

DECEMBER 2, 2023

Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. Discovery have distanced themselves from X,

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Exchange Wire

APRIL 18, 2024

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a partnership with Virgin Media, one of the UK's premier entertainment and communications companies, to enable advertisers to reach UK audiences [.]

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Adweek

NOVEMBER 20, 2023

The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement paradigm to reduce the carbon impact of their media spend, and even more, advertisers don't even know how to start connecting carbon to advertising, according to previous Adweek reporting.

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Adweek

DECEMBER 21, 2023

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment.

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Adweek

MARCH 27, 2024

According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S.

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Adweek

SEPTEMBER 28, 2023

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook.

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Adweek

APRIL 11, 2023

Over the last year, the retail media space has experienced dramatic growth. Online retailers and legacy retail chains have created huge revenue streams by selling advertising inventory on their websites.

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Adweek

JANUARY 16, 2024

Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.

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PubMatic

FEBRUARY 21, 2024

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. After all, creating the ultimate commerce media cookbook requires developed recipes with proper ingredients.

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AdExchanger

MARCH 20, 2024

It’s never been more necessary to make journalism self-sustainable and save news media from economic collapse. But it feels like advertisers often frame supporting the news as a charitable endeavor, rather than something that will positively impact their business.

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Adweek

NOVEMBER 15, 2023

Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.

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Marketing Tech News

APRIL 3, 2024

Programmatic advertising expert Crimtan has collaborated with Fast Train Media, renowned for its innovative global travel guides, to bolster its advertising offering. Fast Train Media specialises in crafting engaging and value-driven guides to some of the world’s most expensive cities.

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AdExchanger

AUGUST 1, 2023

For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says The post Amplifying Programmatic Podcast Advertising With SXM Media appeared first on AdExchanger.

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Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

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Digiday

JANUARY 10, 2024

This week’s Media Briefing takes a look at the Global Media Sustainability Framework that the Global Alliance for Responsible Media (GARM) and Ad Net Zero are in the process of creating to measure and report carbon emissions produced from digital advertising.

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AdExchanger

JANUARY 10, 2023

Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and kicked off a testing phase for in-store activations. The post Microsoft Advertising Sets Its Sights On Retail Media appeared first on AdExchanger.

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Digiday

MARCH 6, 2024

Ever since Tinuiti’s retail media arm sprouted up from the digital wilds a decade ago, its bosses were bombarded with one singular chant from advertisers: “Amazon, take my money.” ” That was the alpha and omega of their retail media game plan. Continue reading this article on digiday.com.

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VideoWeek

MARCH 4, 2024

2024 is shaping up to be an interesting year for social media advertising. At the same time, Pinterest and Reddit are rolling out new ad products, while X struggles to retain advertisers. The social landscape is increasingly fragmented, and each platform can add unique value and scale for advertisers.

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Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Dig deeper: Why we care about retail media networks Data. Non-retail media platform.

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Exchange Wire

APRIL 11, 2024

Global sustaintech platform IMPACT+ today (April 11th, 2024) launched a new self-service solution that can help advertisers almost halve the greenhouse gas (GHG) emissions generated by their online video campaigns without making changes to their media planning. The company’s new Creative [.]

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Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. But how will marketers ride this wave?

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More About Advertising

APRIL 2, 2024

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

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VideoWeek

JUNE 20, 2023

But we’ve also seen pullbacks in ad spending in Ukraine, depriving media companies of ad revenues. For those of us working in media and advertising, Baydachenko says there are three major ways we can help. “So my message to advertisers is: come back! . “So my message to advertisers is: come back!

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Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Video advertising saw 10.6% Retail media.

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