Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Audience 124

Audience Education MarTech Marketing 124

Adweek

FEBRUARY 21, 2023

But when you recruit Count von Count as a common denominator between inflation and early childhood education, the feasibility of a shared audience starts to add up. To promote its education services, NerdWallet is bringing consumers back to their childhoods.

Finance 246

Finance Education Audience 246

Basis

FEBRUARY 22, 2023

Marketers in higher education, we feel for you. Many industries are experiencing turbulence, thanks to economic upheaval and the lingering impacts of COVID-19, but higher education is reeling from a host of other issues as well. Now, it’s worth noting that the enrollment cliff will not impact all higher education institutions equally.

Education 52

Education Marketing Audience Machine Learning 52

MNTN

JUNE 20, 2023

Pair what you learn with some of these in-market audiences below, and you’ll be all set for a winning semester campaign. Audience Name: Prospective College Shoppers Audience Provider: Oracle Why they’re valuable: Who knew that a little keyword tweak could unlock so many possibilities? The post Who’s Your Audience?

Audience 52

Audience Education Retail Media 52

Digiday

NOVEMBER 3, 2022

When it comes to Web3, agencies are prioritizing client and employee education and metrics to drive adoption to these decentralized applications. Increasing Web3 education. Major firms like Dentsu are starting with education and governance. Retail, auto, financial and pharmaceutical services are of particular interest.

Education 68

Education Agency Pharmaceuticals Retail 68

Martech Series

AUGUST 30, 2022

With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. With ON24’s valuable audience engagement data and analytics, we are enhancing our marketing and sales strategies to build stronger relationships with customers and prospects.”.

Audience 88

Audience Machine Learning MarTech Education 88

Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. This campaign is the first time Uproad has turned to digital billboard advertising, and the company sees it as a good way to reach its target audience.

Education 65

Education Brand Awareness Healthcare Audience 65

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

MNTN

DECEMBER 29, 2022

Additionally, 40% of people who have never enrolled in higher education have considered enrollment in the past two years. Consider the following specialized audience segments to target in your next Connected TV (CTV) advertising campaign —all available via MNTN’s partnership with Oracle Data Cloud: Approach: High Schoolers.

Audience 52

Audience Education Advertising Marketing 52

Digital Turbine

JULY 18, 2022

In this edition of Mobile Monday, we’re covering Netflix’s upcoming announcement on earnings and adding an ad-supported tier, more brands targeting the gaming audience, and the change in consumer spend in gaming and non-gaming apps. Recognizes Power of Gaming Audience. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Food Education Ad Tech 98

Digital Turbine

SEPTEMBER 12, 2022

In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network. Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. What did Audience Network do to make the publishers’ transition as smooth as possible?

Audience 98

Audience A/B Testing Fill rate Impressions 98

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Knowing the demand on the industry to target audiences effectively and provide personalized and relevant ads, we are continuing to update and expand on our offerings.”

Audience 95

Audience Agency Advertising ROI 95

Martech Series

JUNE 23, 2022

I look forward to raising the bar on our audience members’ experiences so they share more, help our enterprise clients make better data-driven decisions, and build better experiences for all.” Duke has defined, managed, and delivered high-impact consumer products and applications across retail, travel, education, and more.

Audience 75

Audience Education Retail MarTech 75

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Educate This doesn’t mean education about your product.

Education 109

Education Audience Communications MarTech 109

Adweek

OCTOBER 28, 2022

Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. But there was more to it: MTV.

Entertainment 286

Entertainment Education Audience Media 286

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content.

Advertising 125

Advertising Marketing Education Audience 125

Exchange Wire

JULY 5, 2022

To support advertisers' needs during the busy back-to-school period, Equativ is offering turn-key, multi-publisher back-to-school themed auction packages focused on education, scholarship, family, and parenting segments. The objective is to offer media buyers effective contextual semantic targeting to guarantee easy [.].

Audience 52

Audience Advertising Education Media 52

Martech

APRIL 26, 2024

By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers. My work on an AI-driven education platform showcased this capability.

Machine Learning 68

Machine Learning Education Entertainment Audience 68

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 68

Audience Entertainment Media Brand Awareness 68

Adacado

JANUARY 30, 2017

Audience targeting is a targeting method in which ads are served to groups of individuals who have share similar attributes like gender, household income, age group, education level, relationship status etc. The post Audience Targeting appeared first on Adacado.

Audience 40

Audience Education 40

Ad Monsters

APRIL 19, 2024

how does MJBIZ approach content strategy to ensure compliance while still effectively reaching a broad audience? The MJBiz marketing team has to be savvy when deciding what language to use in digital advertisements so they reach not just the cannabis audience but the cannabis business audience as well.

Retail 110

Retail Education Manufacturing Audience 110

MNTN

APRIL 16, 2024

As CTV ad spend continues to grow , marketing teams need to make the most of this opportunity and reach their audiences effectively. Education Move your tassel over and toss your cap into the air — it’s time to celebrate the education industry’s success. But have you ever wondered which verticals perform best on CTV?

Fashion 52

Fashion Education Impressions Audience 52

Ad Rants

JUNE 22, 2023

Content Marketing Publish exciting and educational Content. Gain access to the influencer's already audience of followers who are likely to convert into paying consumers thanks to the influencer's credibility and endorsement. Reviews, tutorials, and daily postings on using your product or service are all fair game.

Marketing 214

Marketing Shipping Affiliates Retail 214

Ad Monsters

FEBRUARY 23, 2024

The founders created the nonprofit BOMESI to support Black-owned media businesses and educate the public on their importance. The organization prioritizes majority Black ownership, rather than just targeting a Black audience or creating Black-centric content. Pillar 2 is education. Pillar 3 is economic empowerment.

Media 72

Media Education Audience SEO 72

Martech Series

SEPTEMBER 29, 2022

Interactive live video includes live-streaming video where the audience can react with chat or emojis, and streamer(s) can interact with their audiences in real-time. 17% said education apps, like Khan Academy and Quizlet. 30% said workplace apps, like Zoom and Slack. 13% said healthcare apps, like ZocDoc and Doctors on Demand.

Healthcare 82

Healthcare Entertainment Education Audience 82

Ad Monsters

FEBRUARY 2, 2024

The IAB Tech Lab’s Privacy Sandbox Demo Tool, donated by Index Exchange, was developed to showcase Protected Audience API (PAAPI), a component of Google’s Privacy Sandbox. Google’s Privacy Sandbox is one way of doing this, and PAAPI ( Protected Audience API ) is the most critical component of the Privacy Sandbox for audience addressability.

Education 107

Education Cookies Ad Tech Audience 107

Digiday

AUGUST 15, 2022

Some Web3 companies are experimenting with new ways to go beyond blockchain-savvy audiences to entertain, educate and sell physical products and experiences. The post Why Web3 Brands Are Moving Offline To Explore Physical Spaces appeared first on Digiday.

Education 96

Education Entertainment Audience Retail 96

Martech

MARCH 8, 2024

It’s about so much more than AI tools that will save us time — so much more — it comes down to our audiences’ navigating data and content in a whole new way. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources.

Marketing 114

Marketing Education Machine Learning Entertainment 114

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. This comes only from successfully delivering your message to your audience and is often the hardest part of marketing. Brand recall. If you’re not increasing awareness, who is?

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Martech

APRIL 5, 2023

That will allow you to identify what resonates most with your audience so you can create more similar emails. Make your emails highly educational When email conversions drop, many marketers tend to try a more aggressive approach – more emails, more direct offers and higher discounts.

Education 122

Education Conversion Audience Marketing 122

Martech

OCTOBER 23, 2023

The brand’s success hinged on a lot of stakeholder education – for both consumers and financial institutions, neither of which were familiar with the technology behind the product. By analyzing both performance data and brand health insights through social media, businesses can better understand what resonates with their audience.

Media 120

Media Education Brand Awareness Audience 120

PubMatic

MARCH 14, 2024

With advertisers and publishers seeking to reach audiences across myriad platforms, fragmentation creates significant friction in delivering a seamless viewing experience for consumers. We are helping to future-proof audience targeting strategies ahead of a cookieless future.

Advertising 91

Advertising Education Entertainment Media 91

Martech

AUGUST 3, 2022

You may not find examples on this list that are directly relevant to your work, however I hope you do find inspiration for innovative ways to engage and communicate with your audiences. One of the few B2B examples on my list, Microsoft and Intel partnered to create a fun and playful AR experience for their developer audience.

Education 125

Education Communications Audience Brand Awareness 125

Ad Monsters

JANUARY 11, 2024

It provides education to the public about the world and local events. That audience is highly educated, affluent, and influential. The “Rebranding of News Initiative,” seeks to demonstrate “the unique value that independent news brings to the advertising ecosystem and the vital quality of news audiences.”

Advertising 104

Advertising Ad Tech Education Audience 104

Martech Series

JUNE 23, 2022

While they all scored points for name recognition, I don’t think that any of the companies took advantage of the opportunity of reaching such a large and diverse audience. Given the audience size, market education and instilling consumer confidence in cryptocurrencies should have been the goal for all crypto advertisers.

Education 93

Education Audience Impressions Advertising 93

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” They decided to approach it as an opportunity to learn other ways to find their audience. We’ve been thinking about it since 2022.

Cookies 126

Cookies Marketing Retargeting CPC 126

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” Get MarTech! In your inbox.

Audience 141

Audience eCommerce Entertainment Media 141