Basis

DECEMBER 1, 2023

To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time. Hungry for more 2024 trends?

Marketing 58

Marketing Brand Awareness Education Audience 58

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

Martech

OCTOBER 23, 2023

How Plaid uses social data to hone in on brand perception San Francisco-based fintech company Plaid allows consumers to connect their financial accounts to their favorite apps and services without compromising safety and security. Education is often lacking in the world of neurodiversity, and people don’t know where to get information.

Media 122

Media Education Brand Awareness Audience 122

Ad Rants

FEBRUARY 22, 2023

Engaging With Your Target Audience - Creating Quality Content Your website should provide valuable information and resources and be updated regularly with new content. This can include blog posts, educational resources, and patient testimonials.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Digiday

SEPTEMBER 28, 2022

The Clear Cut, a direct-to-consumer jewelry company, is making more organic TikTok content with influencers, including educational videos to boost brand awareness to capture more of Gen Z’s attention. “We He added that the TikTok growth has helped boost sales and brand awareness, but did not provide specific figures.

Brand Awareness 69

Brand Awareness Education Media Agency 69

Martech

JANUARY 25, 2024

From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does. So I learned self-taught publishing, PR and marketing and realized I needed an education. One constant in Ruth’s career: teaching. So I went to Columbia and got an MBA.

Education 108

Education Brand Awareness MarTech Conversion 108

Martech Series

SEPTEMBER 16, 2022

It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. The Honest Company kept its brand story and mission in front of the customers. The Honest Company.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Basis

OCTOBER 24, 2022

Marketing in a recession is all about balance: while nurturing your current customers is a smart defensive move, identifying and branching into new audiences is a strategic one for those brands looking to maximize future success. Maintain Brand Awareness with Personalized Messaging. Need some inspiration?

Brand Awareness 84

Brand Awareness Marketing Education Audience 84

VideoWeek

APRIL 11, 2023

But just 8 percent of advertisers have a full understanding of the benefits of VR/AR advertising, the research reveals, and only 11 percent fully understand the audience these technologies can reach. “There’s a lack of general understanding,” says John Bishop, VP, Business Intelligence at Advertiser Perceptions.

Advertising 117

Advertising Brand Awareness Agency Education 117

Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. Designed for both brand awareness and demand generation, SAP created a two-day, global hybrid event with both virtual and in-person sessions. The company exceeded its audience attendee goals by 300%.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech

AUGUST 3, 2022

You may not find examples on this list that are directly relevant to your work, however I hope you do find inspiration for innovative ways to engage and communicate with your audiences. One of the few B2B examples on my list, Microsoft and Intel partnered to create a fun and playful AR experience for their developer audience.

Education 128

Education Communications Audience Brand Awareness 128

MNTN

APRIL 18, 2023

At this stage, they are often looking for information, comparing brands, and taking note of different products and services that meet their needs. Upper-level ad campaigns focus on prospective customers and are often centered around building brand awareness and solidifying your credibility.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. They can choose from brand awareness, driving traffic and collecting leads.

Media 129

Media Marketing Machine Learning MarTech 129

Digiday

DECEMBER 22, 2022

Like consumer-facing video campaigns, setting campaign goals and defining target audiences is foundational to successful B2B videos — but these efforts also require their own approach. While both B2B and B2C brands use video to grow brand awareness and trust, advertisers’ video tactics and formats are not necessarily interchangeable.

Advertising 71

Advertising Marketing Brand Awareness Video Ads 71

Digital Turbine

JULY 28, 2022

With brand research revealing that 3 out of 4 mothers check everything BUT the ingredients of their baby products, the campaign’s main objective was to educate young parents on the importance of understanding the ingredients that are in baby products. The impact was crucial, especially when the brand was surrounded in controversy.

Education 40

Education Click Through Rate Pharmaceuticals Banner 40

Martech Series

FEBRUARY 17, 2023

Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. At the other end of the scale, shopping and education sites do not tend to perform as well. This suddenly gives them a powerful way of optimising campaigns for brand awareness and engagement – all in real time.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Today ChainGuardians has committed $1MM in grants to entrepreneurs looking to enter the Web3 space.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

MNTN

NOVEMBER 15, 2023

Not to sound dramatic, but whether or not your ad resonates with your audience can make or break your entire campaign. With the right video ad creative, you can ensure you connect with your audience and run a successful Performance TV ad campaign. Effective branding. Not dramatic at all, right?) A strong opening hook.

Education 52

Education Audience Video Ads Brand Awareness 52

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 87

Viewability Audience Entertainment GDPR 87

Lemonads

AUGUST 20, 2021

Do you work in the online education industry and you’re interested in understanding how affiliate marketing can help you generate more revenue? Online Learning is getting widely accepted MOOCs (Massive open online courses) came with a utopian vision of providing education to anyone who can access the internet.

Affiliates 52

Affiliates Education Brand Awareness Ad Space 52

MNTN

APRIL 9, 2024

As you expand your digital marketing strategies to encompass all of the platforms that might appeal to your target audience, you need an accurate and precise way to measure your success. This model helps you understand what resonated with your target audience but didn’t immediately inspire them to take action.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

MNTN

JULY 25, 2022

Since buyers are more informed than ever, it’s important to use the right strategy to stand out from the competition, build brand awareness, and convert new customers. Demand generation marketing is a strategy used to build and strengthen your brand awareness. What is Demand Generation? What is Lead Generation?

Brand Awareness 52

Brand Awareness Retargeting Audience Education 52

Basis

JULY 14, 2023

Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!) These channels are always good ways of meeting this audience when and where they are, but even more so over the holidays. How Will Economic Uncertainty Impact 2023 Holiday Shopping?

Advertising 52

Advertising Shipping Retargeting Education 52

Basis

OCTOBER 18, 2022

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. Higher Education Holiday Advertising Best Practices. Higher Education Holiday Advertising Best Practices. How will Economic Uncertainty Impact 2022 Holiday Shopping?

Advertising 65

Advertising Retargeting Education Retail 65

MNTN

JULY 15, 2022

A demand generation strategy is a series of actions you can implement to build brand awareness through different channels. A demand generation plan helps to educate your target audience and make them excited to learn more about what you’re selling. Improve Demand Funnel Framework. Develop a Content Strategy.

Brand Awareness 52

Brand Awareness Audience Click Through Rate Education 52

Digiday

DECEMBER 15, 2022

But the amount of time Gen Z consumers spend on TikTok has increased over the last few years, so the brand has decided to switch up its marketing efforts, ad spend and content strategy to produce its own long-form and short-form creative videos for TikTok.

Brand Awareness 70

Brand Awareness Food Audience Education 70

Martech

JANUARY 5, 2023

This key result will demonstrate that we are succeeding in educating the rest of the department on the value that we bring and the resources it takes to perform our jobs to the best of our ability. Identify target audience. Increasing brand awareness? Is there an audience they haven’t had a chance to target yet?

Marketing 111

Marketing Education ROI Communications 111

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S. million views.

Media 69

Media Marketing Food Geo targeting 69

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience. Source: Nirosha Methananda.

Marketing 120

Marketing Audience Brand Awareness Conversion 120

Digiday

OCTOBER 20, 2022

Northwestern Mutual, a 166-year-old financial services company, is using TikTok for the first time by participating in trends and challenges as well as using influencers to boost brand awareness with millennials and Gen Z.

Brand Awareness 69

Brand Awareness Education Media Marketing 69

MNTN

JUNE 2, 2022

Connected TV has forever changed the advertising landscape, giving marketers the unprecedented ability to combine TV’s brand awareness strengths with digital marketing’s performance. We’re also not advertising directly on channels—we target our customers’ customers wherever they are watching. The Launch of MNTN Labs.

Education 52

Education Brand Awareness Audience Advertising 52

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

MNTN

AUGUST 25, 2023

When this audience reaches the bottom of your sales funnel, they’re here. You’ve winnowed down your target audience to those interested in purchasing. Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. They’re engaged.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

MNTN

APRIL 18, 2023

These ads should be persuasive and educational. Your retargeting ads can also contain links to educational and informative content that will spur a user down the funnel. Segmentation By segmenting your audience, you can create ads that appeal to people based on their interests. Here are 10 of our favorite 1.

Retargeting 52

Retargeting Marketing Education Audience 52

VideoWeek

APRIL 3, 2023

Meanwhile Meta’s bank of user-provided first-party data covering age, location, and interests, enables fairly reliable and accurate audience targeting. And, as has been widely reported, younger audiences are increasingly using TikTok for search. Do we have enough educational material? Does it make sense?

Education 52

Education Brand Awareness Audience Impressions 52

InMobi

OCTOBER 7, 2021

Here are some leading brands in APAC that have quintessentially leveraged mobile to drive the desired impact and record results. With a mobile-first campaign, the brand engaged its core targeted audience through the most engaging ad format - video.

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52