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Cookieless Advertising for Education Marketers

Basis

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

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10 Middle of Funnel Marketing Strategies To Improve Consideration

MNTN

These ads should be persuasive and educational. Retargeting Ads A retargeting ad is aimed at people who have previously visited your website. You can run retargeting ads on social media, as banners on websites, and even on Connected TV. Add multiple categories to your email sign-up list to best segment your audience.

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Startups and Their Marketing Strategies: Lessons from Leading Brands

Martech Series

It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. The Honest Company kept its brand story and mission in front of the customers. The Honest Company.

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10 Bottom of Funnel Marketing Strategies to Drive Conversions

MNTN

When this audience reaches the bottom of your sales funnel, they’re here. You’ve winnowed down your target audience to those interested in purchasing. Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. They’re engaged.

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Ask an Expert: Holiday Advertising Best Practices

Basis

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. Higher Education Holiday Advertising Best Practices. Higher Education Holiday Advertising Best Practices. How will Economic Uncertainty Impact 2022 Holiday Shopping?

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Ask an Expert: Holiday Advertising Best Practices

Basis

Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!) These channels are always good ways of meeting this audience when and where they are, but even more so over the holidays. How Will Economic Uncertainty Impact 2023 Holiday Shopping?

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Demand Generation vs Lead Generation: What’s the Difference?

MNTN

Since buyers are more informed than ever, it’s important to use the right strategy to stand out from the competition, build brand awareness, and convert new customers. Demand generation marketing is a strategy used to build and strengthen your brand awareness. What is Demand Generation? What is Lead Generation?