article thumbnail

Cookieless Advertising for Education Marketers

Basis

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

article thumbnail

Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

Digiday

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Middle of Funnel Marketing Strategies To Improve Consideration

MNTN

These ads should be persuasive and educational. Retargeting Ads A retargeting ad is aimed at people who have previously visited your website. You can run retargeting ads on social media, as banners on websites, and even on Connected TV. You can even add people in the middle of the funnel to your retargeting list.

article thumbnail

Startups and Their Marketing Strategies: Lessons from Leading Brands

Martech Series

The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. AdRoll indulged itself in community marketing and content marketing and brought up creative and out-of-the box ideas for brands. . The Honest Company.

Marketing 103
article thumbnail

10 Bottom of Funnel Marketing Strategies to Drive Conversions

MNTN

Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. This stage is about introducing your target audience (those that you think will be most interested in your product or service) to what your brand has to offer.

article thumbnail

Ask an Expert: Holiday Advertising Best Practices

Basis

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. Higher Education Holiday Advertising Best Practices. Higher Education Holiday Advertising Best Practices. How will Economic Uncertainty Impact 2022 Holiday Shopping?

article thumbnail

Ask an Expert: Holiday Advertising Best Practices

Basis

Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!) These audiences are not the typical cannabis customers, so competitors will be less likely to target them, allowing your brand to own the space.