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Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India

InMobi

Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user. In fact, while there are newer ad formats available in the market, search advertising still contributes to like 25% of the overall digital media spends in terms of market share.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. SmartHub's Features Have No Limits!

ROI 64
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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Retargeting. Want to see some proof?

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Nearly every major e-commerce marketplace offers ad space for sellers, whether you promote specific products or your brand as a whole. E-commerce advertising offers many benefits to sellers for both desktop and mobile devices. For example, Amazon is one of the most diverse marketplaces for advertising.

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Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

They leverage paid search marketing, e-commerce management, Google Ads audit, display advertising, and LinkedIn Advertising to promote your business. Disruptive Advertising creates transparency by providing timely audit reports to minimize ad spending wastage. Why Choose Viral Nation?

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — A sportswear brand, for instance, might run a display ad showcasing their latest collection on fitness blogs or websites. You can target by gender, education level, income, location, and interests.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

Key Differences Scope : Mobile advertising is a specific form of promotion using ads on mobile devices, while mobile marketing includes a wider range of marketing strategies and tactics. Methods : Mobile advertising uses specific ad formats like banner ads, video ads, etc., As a result, they: had a 450% CTR increase reached 6.8