Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India
InMobi
JULY 17, 2020
Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user. In fact, while there are newer ad formats available in the market, search advertising still contributes to like 25% of the overall digital media spends in terms of market share.
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