Basis

JULY 14, 2023

Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!) These channels are always good ways of meeting this audience when and where they are, but even more so over the holidays. How Will Economic Uncertainty Impact 2023 Holiday Shopping?

Advertising 52

Advertising Shipping Retargeting Education 52

Basis

OCTOBER 18, 2022

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. Higher Education Holiday Advertising Best Practices. Higher Education Holiday Advertising Best Practices. How will Economic Uncertainty Impact 2022 Holiday Shopping?

Advertising 65

Advertising Retargeting Education Retail 65

MNTN

AUGUST 25, 2023

When this audience reaches the bottom of your sales funnel, they’re here. You’ve winnowed down your target audience to those interested in purchasing. Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. They’re engaged.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

MNTN

SEPTEMBER 17, 2022

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. Undergrad audiences are very familiar with the channel— ~76% of consumers aged 15-24 reported that they use CTV.

Education 52

Education CPA Audience Conversion Rate 52

Martech Series

SEPTEMBER 16, 2022

It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. Their website played a critical role in sharing the brand story with the audience. Final Thoughts.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Spoton Digital Media

FEBRUARY 20, 2023

Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience. A post on social media is not guaranteed to get in front of your audience. Many social posts are never seen, whereas email lands right in your audience’s inbox.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

Basis

DECEMBER 5, 2022

Fifty-two percent of car buyers say they would prefer an EV for their next purchase , so advertisers will need to prioritize creating awareness for these products and educating consumers about the benefits of electric mobility as they communicate their EV story. Second, robust retargeting strategies will be key.

Marketing 52

Marketing Retargeting Manufacturing Finance 52

MNTN

SEPTEMBER 16, 2022

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. Undergrad audiences are very familiar with the channel— ~76% of consumers aged 15-24 reported that they use CTV.

Education 52

Education Audience CPA Conversion Rate 52

AdvertiseMint

OCTOBER 13, 2023

Your target audience takes action right away when you want. A successful direct response marketing campaign should have most of these key components: Targeted audience – Be super clear about who you want to reach. Compelling offer – Come up with an offer your audience can’t refuse! Regular ads are slow.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. For example, a Saturday morning kids show is going to have a different target audience compared to a Sunday night football game, and have ads that reflect the change in audience.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

Spoton Digital Media

APRIL 14, 2021

If you want to continually attract your ideal audience and encourage them to take a step toward working with you, you need an effective lead generation strategy. To effectively and consistently generate quality leads, you need a variety of elements that help you reach the right audience and encourage them to take action.

SEO 52

SEO Retargeting Audience Conversion 52

Basis

MAY 9, 2022

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. Geo-targeting campaigns. Feed-based product campaigns. Sequential storytelling. Vertical : Retail & E-commerce.

Geo targeting 63

Geo targeting Advertising Machine Learning Audience 63

YieldBird

SEPTEMBER 29, 2023

Emerging Privacy-Focused Ad Technologies Companies in the advertising tech industry are working on privacy-friendly technologies to help advertisers connect with their desired audience without using third-party cookies. These solutions include Universal IDs, Privacy Sandbox APIs, and Seller Defined Audiences. Educate your team.

Cookies 52

Cookies Audience Retargeting Advertising 52

MNTN

SEPTEMBER 27, 2023

Define Your Target Audience Create an “ideal buyer” character or persona based on data and demographics for your product, including their age, gender, education level, geographic location, and so on. You can define multiple specific audiences, and then target each separately.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

Spoton Digital Media

FEBRUARY 20, 2023

Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience. A post on social media is not guaranteed to get in front of your audience. Many social posts are never seen, whereas email lands right in your audience’s inbox.

A/B Testing 52

A/B Testing Marketing Click Through Rate Audience 52

MNTN

JULY 25, 2022

Demand generation by definition is aimed at a broader audience, getting your name out there, and creating a need for your products or services. The difference lies in what information you’re presenting to your audience. Retargeting Ads : Retargeting ads only appear in front of people who’ve already been on your website.

Brand Awareness 52

Brand Awareness Retargeting Audience Education 52

VideoWeek

JUNE 7, 2023

And then we also help with targeting ads on CTV based on user data, and retargeting outside of CTV. How does targeting and retargeting work, in terms of data and identifiers you’re using? Then lots of stakeholders across the supply chain get budgets going towards them, to help the advertiser reach their target audience.

Advertising 52

Advertising Retargeting Ad Tech Manufacturing 52

Martech

MARCH 2, 2022

The chance of the user biting on an email cadence, picking up calls, or clicking on retargeting ads diminishes every minute that a salesperson is not in contact. ??. Beating competitors to prospects Accelerating your sales cycle Increasing conversion Expanding your audience Being the primary source of education for your prospects.

Retargeting 113

Retargeting Banner Conversion Education 113

InMobi

JULY 17, 2020

." “Search advertising is just not only focused on performance as well, but I think it is helping the users at every end of the marketing funnel, whether it is driving brand awareness or consideration or performance and even retargeting, so I think search advertising is there at all stages of the funnel.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

RevX

MAY 5, 2022

The Ever-Evolving Landscape Lastly, the influx of new technologies, changes in the advertising landscape, and the speed at which the digital industry evolves pose an educational challenge. Audience Relevancy. Along with seeking quality in inventory, it is imperative to pursue quality in content and audience. Brand Safety.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

NOVEMBER 29, 2023

The great CTV migration has created a robust advertising channel that you can use to mobilize your audience, reach new customers, and grow your brand. When it comes to CTV audience targeting , there are lots of ways to aim your ads. Interest-Based Targeting Interest-based targeting gets to the heart of what excites your audience.

Audience 52

Audience Retargeting Impressions Education 52

Lemonads

MARCH 11, 2021

As part of the adjustment, Affiliate Advertisers , affiliates , media buyers , and other stakeholders need to educate consumers about IDFA tracking, what its benefits are from their perspective, and how to activate this feature. For example, features like campaign retargeting and lookalike audiences depend heavily on IDFA.

Affiliates 52

Affiliates Retargeting Audience Manufacturing 52

MNTN

SEPTEMBER 14, 2022

Retargeting ads : Retargeting ads only appear in front of people who’ve already engaged with your brand. Educate Your Lead and Know Their Goals. MNTN Performance TV uses the power of data to make it easier to reach your ideal audience on Connected TV (CTV). How Performance TV Can Help You Generate SALs.

Retargeting 52

Retargeting SEO Education Marketing 52

MNTN

SEPTEMBER 14, 2022

Retargeting ads : Retargeting ads only appear in front of people who’ve already engaged with your brand. Educate Your Lead and Know Their Goals. MNTN Performance TV uses the power of data to make it easier to reach your ideal audience on Connected TV (CTV). How Performance TV Can Help You Generate SALs.

Retargeting 52

Retargeting SEO Education Marketing 52

Martech Series

FEBRUARY 9, 2023

So how do you most effectively engage your audience through your marketing, particularly in the face of a potential recession? Put a stronger focus on value and education. Incorporate retargeting to keep your brand top of mind. The bonus benefit is, the familiarity you create with retargeting also builds trust.

Audience 72

Audience Retargeting Marketing Education 72

InMobi

MAY 16, 2017

Today, app marketers can retarget on mobile using technology equal to, and even exceeding, what is available on the desktop. The party was a wonderful opportunity for conference attendees to get together and unwind after an intense couple of days of conference learnings and networking.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

Single Grain

JANUARY 3, 2024

Intent : Here, the audience shows a clear interest in purchasing. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. Consideration: Retargeting Ads : Ads targeted to users who have already shown interest in your product or visited your website.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

AdvertiseMint

JANUARY 21, 2024

Educational resources – Help guides, demos, responsive support teams who train you up with a smile! All designed to: Help teams grow subscriber lists Increase audience engagement Boost sales revenue It’s a digital marketing platform you can leverage without big budgets or headaches. Just more leads and sales within reach!

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Single Grain

DECEMBER 8, 2023

Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context. Choosing your objective first means that all the decisions you make about the type of ad, the audience, the budget, etc.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

MAY 11, 2023

In other words, it helps more people be aware – 80% more aware – that you exist: 3) Ads Educate Buyers Properly informing prospects about your business is one of the key benefits of advertising to an audience that doesn’t know you yet. Overall, advertising can play an essential role in educating buyers to improve conversions.

Advertising 52

Advertising Retargeting Impressions CPC 52

Basis

JULY 24, 2023

How do you serve ads to that specific audience? Without knowing where board-game-loving, luxury-fashion-buying moms spend their time, it could take months of trial and error to figure out which ad placements will reach that audience most effectively. The great news? page activity, purchase history, etc.).

Advertising 52

Advertising Retargeting Fashion Audience 52

MNTN

JUNE 28, 2023

Retargeting Retargeting is essential for keeping potential customers engaged throughout their shopping journey. You’ll be able to increase conversions by targeting interested people with educational ads, the latest promos, and more on the biggest screen in the house. Retention Keep your customers coming back for more!

Retargeting 52

Retargeting Conversion Audience Conversion Rate 52

Single Grain

MARCH 3, 2023

Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook. Their campaigns are conversion-driven and mostly promote product landing pages – the practice is less popular than the use of educational or entertaining content as a pre-sell landing page.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

AdvertiseMint

FEBRUARY 24, 2024

Offering helpful content in your Facebook ads demonstrates your expertise and genuine interest in assisting your target audience. Determine your target audience. Before running your Facebook ad , clearly define your target audience based on demographics, interests, and behaviors. Engage with your audience.

Real Estate 52

Real Estate Click Through Rate Video Ads Audience 52

Smart-Hub

DECEMBER 1, 2021

Programmatic advertising uses automations and software to determine and target ads to more high-converting audiences. For instance, one ad could gather information on teenagers and kids that watch Marvel movie trailers on YouTube and Facebook and retarget ads that promote Marvel character merchandise and toys for their age group.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52