Basis

MAY 9, 2022

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. Geo-targeting campaigns. Geo-targeting campaigns. Contextual targeting.

Geo targeting 63

Geo targeting Advertising Machine Learning Audience 63

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JANUARY 3, 2024

Intent : Here, the audience shows a clear interest in purchasing. Ads and landing pages are highly targeted with strong CTAs, special offers, or limited-time promotions to encourage immediate action. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

JUNE 16, 2023

Different ad platforms can optimize your ads for specific apps, so you can reach your target audience and convert more leads. Plus, search ads are an easy way to reach your target audience. You’re investing in keywords your audience searches for, tapping into their wants, needs, and pain points.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

AUGUST 24, 2023

For example, instead of just targeting “running shoes,” an agency might find that “best cushioned running shoes for flat feet” offers a niche yet lucrative market segment. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. —

Agency 98

Agency Marketing SEO Brand Awareness 98