Winning Advertising Audiences for Wimbledon
Media Math
JUNE 21, 2023
For instance, 80% of tennis fans are college-educated , have an average household income of over $120K, and spend on average 17.9 Wimbledon’s wealthier audience is 3.3X more likely to have an affinity for Jaguar than the sports fans’ audience. Wimbledon’s wealthier audience is 3.3X hours per week on the Internet.
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