article thumbnail

Growth of Location Based Marketing and Its Importance

Martech Series

The label is visible to the phone’s camera, and the app activates the label on screen which is changed to animated display and it educates as well as entertains the user. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user.

article thumbnail

Winning Advertising Audiences for Wimbledon

Media Math

For instance, 80% of tennis fans are college-educated , have an average household income of over $120K, and spend on average 17.9 Tennis fans have some specific traits that can appeal to certain advertisers. hours watching cable TV per week and 11.7 hours per week on the Internet. Wimbledon’s wealthier audience is 3.3X

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Creating Personalized Customer Experiences with Advertising Automation

Basis

Geo-targeting campaigns. Vertical : Retail & E-commerce Target Audience : New prospect – Top of the funnel Advertising Automation in Action : Weather forecast predicts rain in prospect’s zip code > Trigger ads for coats and waterproof clothing. Geo-targeting campaigns. Behavioral prospecting.

article thumbnail

Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials

Digiday

The following year we entered the world of [Instagram] Carousels and creating evergreen educational content that we optimized for saving and sharing.” . “In 2020, the focus was on Instagram Stories and creating in-the-moment content. million views.

Media 66
article thumbnail

How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

For instance, you can look at their age, gender, location, income, education, and purchase history to create detailed customer personas. You can also use different tones, such as educational, entertaining, or inspirational to match your audience’s interests. This means creating content that is relevant, informative, and engaging.

Finance 52
article thumbnail

How to control Performance Max campaigns

Martech

Setting this expectation requires a bit of client re-education because the industry has long touted a key benefit of PPC to be the immediacy of results and the corresponding ability to do instant optimization. Geo-targeting. Agencies and PPC managers need to ensure their clients are ready for this wait.

article thumbnail

10 Best Tips for Marketing of Business Services

AdvertiseMint

Let’s look at each one separately: Publish blog posts regularly Publishing a blog is a great way to educate people about your services and products. Knowing what the different strategies do can help you reach your marketing goals faster. You can tell visitors about new features or limited-time deals.