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Beyond Banner Blindness: All About Dynamic Creative Optimization

Automatad Inc.

Share Tweet Share Banner blindness is the silent killer of publisher revenue. They completely miss that strategically placed banner ad you spent hours optimizing. This phenomenon, where users subconsciously or purposefully ignore display ads, is called banner blindness. Why Should Banner Blindness Matter to You?

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How one tech company is doing marketing without cookies

Martech

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” You’re thinking more about your directly owned and operated property, tracking attribution, retargeting capabilities.

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10 Middle of Funnel Marketing Strategies To Improve Consideration

MNTN

These ads should be persuasive and educational. Retargeting Ads A retargeting ad is aimed at people who have previously visited your website. You can run retargeting ads on social media, as banners on websites, and even on Connected TV. You can even add people in the middle of the funnel to your retargeting list.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. Here is an example of a banner ad placed at the bottom of the screen.

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Colleges and Universities—Ensure Your Ad Efforts Get a 4.0 With Connected TV

MNTN

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. Undergrad audiences are very familiar with the channel— ~76% of consumers aged 15-24 reported that they use CTV.

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Colleges and Universities—Ensure Your Ad Efforts Get a 4.0 With Connected TV

MNTN

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. Undergrad audiences are very familiar with the channel— ~76% of consumers aged 15-24 reported that they use CTV.