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Beyond Banner Blindness: All About Dynamic Creative Optimization

Automatad Inc.

No more endless A/B testing or manual ad tweaking. Here’s where we need to be mindful: Overdoing specificity: Sure, laser-focusing on a niche audience sounds great, but excessive targeting can backfire. While super specific, the tiny audience might not be enough to overcome banner blindness.

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience. A post on social media is not guaranteed to get in front of your audience. Many social posts are never seen, whereas email lands right in your audience’s inbox.

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10 Direct Response Marketing Examples

AdvertiseMint

Your target audience takes action right away when you want. A successful direct response marketing campaign should have most of these key components: Targeted audience – Be super clear about who you want to reach. Compelling offer – Come up with an offer your audience can’t refuse! Regular ads are slow.

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience. A post on social media is not guaranteed to get in front of your audience. Many social posts are never seen, whereas email lands right in your audience’s inbox.

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Event Diary - MAU Vegas 2017

InMobi

Today, app marketers can retarget on mobile using technology equal to, and even exceeding, what is available on the desktop. A/B Testing is Key Something that was discussed again and again throughout the conference during a wide variety of session topics, is that marketers need to always be A/B testing.

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Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

RevX

The Ever-Evolving Landscape Lastly, the influx of new technologies, changes in the advertising landscape, and the speed at which the digital industry evolves pose an educational challenge. Audience Relevancy. Along with seeking quality in inventory, it is imperative to pursue quality in content and audience. Brand Safety.

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Best Marketing Automation Tools: 25 Options to Grow your Business

AdvertiseMint

Educational resources – Help guides, demos, responsive support teams who train you up with a smile! All designed to: Help teams grow subscriber lists Increase audience engagement Boost sales revenue It’s a digital marketing platform you can leverage without big budgets or headaches. Just more leads and sales within reach!