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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. For the same reason, native ads help marketers drive brand awareness.

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Creative Showcase: Johnson & Johnson

Digital Turbine

With brand research revealing that 3 out of 4 mothers check everything BUT the ingredients of their baby products, the campaign’s main objective was to educate young parents on the importance of understanding the ingredients that are in baby products. The impact was crucial, especially when the brand was surrounded in controversy.

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What Are the Challenges and Opportunities of In-Game Advertising?

Clearcode

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

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Why Successful Ad Publishers Stay on Top

Kevel

In another article, “ 5 Ways to Differentiate Your Ad Platform ,” we touch upon five ways to make your ad platform stand out: traffic, audience, targeting, ad units, and performance. Google makes it easy to spend at scale via traditional banner display and their “pay-per-click” search ads.

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10 Middle of Funnel Marketing Strategies To Improve Consideration

MNTN

These ads should be persuasive and educational. You can run retargeting ads on social media, as banners on websites, and even on Connected TV. Your retargeting ads can also contain links to educational and informative content that will spur a user down the funnel. Here are 10 of our favorite 1.

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13 Best Game Monetization Models for Publishers

Monetize More

1- Banner Ads. Banner ads are probably one of the most popular ad unit types in video games. These are the banners popping across the top or bottom of the screen. Banners can be implemented in many ways and you can use each approach depending on how much control you want over the ad’s appearance. You get the idea.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.