MNTN

AUGUST 25, 2023

When this audience reaches the bottom of your sales funnel, they’re here. You’ve winnowed down your target audience to those interested in purchasing. Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. They’re engaged.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Since posting its first educational series on TikTok in April 2021, the brand’s sales increased 140%, according to Diasti.

Brand Awareness 69

Brand Awareness Conversion Education Affiliates 69

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Educate This doesn’t mean education about your product.

Education 111

Education Audience Communications MarTech 111

Martech

APRIL 26, 2024

By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers. My work on an AI-driven education platform showcased this capability.

Machine Learning 126

Machine Learning Education Entertainment Audience 126

The Ad Tech Blog

MAY 2, 2024

AI in Ad Tech not only streamlines ad operations but also ensures that users receive relevant and timely content, thus increasing the likelihood of user engagement and conversion. This leads to a scenario where ads might reach a wide audience but fail to engage them meaningfully.

Ad Tech 130

Ad Tech Machine Learning Conversion Education 130

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” They decided to approach it as an opportunity to learn other ways to find their audience. “We took a slightly different approach.

Cookies 128

Cookies Marketing Retargeting CPC 128

Martech

APRIL 5, 2023

That will allow you to identify what resonates most with your audience so you can create more similar emails. Plan to double down on those approaches to boost engagement and conversions. Even if you’re running a direct marketing campaign, you can still present your offers in an educational way.

Education 124

Education Conversion Audience Marketing 124

MNTN

APRIL 16, 2024

As CTV ad spend continues to grow , marketing teams need to make the most of this opportunity and reach their audiences effectively. Let’s take a look at some of the conversation: Which Industries Are Leading the Way? Education case study: read about National University’s experience with MNTN.

Fashion 52

Fashion Education Impressions Audience 52

Martech Series

AUGUST 2, 2022

New Solution Helps Nonprofits, Advocacy Groups and All Businesses to Scale Engaging, One-to-One Conversations. With Hustle Broadcast, organizations can now scale their one-to-one conversations by sending one text to unlimited contacts while managing replies with human interaction.

Conversion 87

Conversion Communications Education MarTech 87

Martech Series

MARCH 6, 2023

Partnership between conversational AI technology company and innovative event provider will enhance engagement and entertainment for European audiences. CodeBaby is a company that offers interactive 3D animated avatars powered by conversational AI. CodeBaby, Inc.

Entertainment 81

Entertainment Conversion Audience Education 81

Automatad Inc.

MAY 8, 2024

Here’s the not-so-pretty truth: Lost revenue: Those ignored ads mean missed clicks and conversions, directly impacting your bottom line. Here’s where we need to be mindful: Overdoing specificity: Sure, laser-focusing on a niche audience sounds great, but excessive targeting can backfire. But how bad exactly?

Banner 52

Banner Click Through Rate A/B Testing Retargeting 52

The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. The combination of AI and AR in advertising is set to transform the ad industry by offering new ways to connect with and captivate audiences.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions.

Media 129

Media Marketing Machine Learning MarTech 129

Martech

MARCH 8, 2024

It’s about so much more than AI tools that will save us time — so much more — it comes down to our audiences’ navigating data and content in a whole new way. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources.

Marketing 117

Marketing Education Machine Learning Entertainment 117

Martech

OCTOBER 23, 2023

The brand’s success hinged on a lot of stakeholder education – for both consumers and financial institutions, neither of which were familiar with the technology behind the product. By analyzing both performance data and brand health insights through social media, businesses can better understand what resonates with their audience.

Media 122

Media Education Brand Awareness Audience 122

Ad Rants

SEPTEMBER 13, 2023

For instance, you can create content that educates buyers about the local real estate market trends, guides them through the home-buying process, or offers tips for staging their homes for sale. By telling compelling stories, you create an emotional connection with your audience. By consistently producing valuable content, 5.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

Martech

JANUARY 25, 2024

From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does. I was teaching English conversation, like many young foreigners, and I loved the city and had lots of friends visit and they all expected me to show them around.

Education 108

Education Brand Awareness MarTech Conversion 108

Ad Rants

FEBRUARY 22, 2023

Engaging With Your Target Audience - Creating Quality Content Your website should provide valuable information and resources and be updated regularly with new content. This can include blog posts, educational resources, and patient testimonials.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Ad Monsters

MARCH 15, 2024

Last month, SHE Media and Colossus SSP announced a partnership that would further both companies’ commitments to serving women and other diverse audiences. The partnership with Colossus SSP will allow Colossus SSP’s advertisers access to this audience and further the company’s mission to champion underserved voices.

Media 59

Media Audience Food Education 59

Martech

AUGUST 3, 2022

You may not find examples on this list that are directly relevant to your work, however I hope you do find inspiration for innovative ways to engage and communicate with your audiences. Wanting to make sure you can keep up with the latest online conversations about celebrities might just be a good enough reason to upgrade your phone.

Education 128

Education Communications Audience Brand Awareness 128

Basis

OCTOBER 21, 2022

Many of the fundamental processes with which we’re familiar— including audience identification and targeting, measuring and attributing performance across channels, and the laws governing day to day operations—are being upended. Sessions were as much an educational moment as they were a rallying cry—and, often, a reality check.

Education 52

Education Machine Learning Rich Media Audience 52

Martech Series

FEBRUARY 2, 2023

Marketing Technology News: Klaviyo Releases Q4 2022 Business Trend Recap The two-day summit will feature speakers from leading media platforms, attribution technologists, audience data sources, and inventory partners. ” The Streaming Automotive Summit will be held at the Lido House Hotel in Newport Beach, California.

Media 84

Media Education MarTech Audience 84

Martech

AUGUST 25, 2022

Feed more timely and more detailed conversion information into the Google AI. When Optmyzr recently evaluated 170 million ads to see the impact of responsive search ads (RSAs) that have now replaced expanded text ads, it was clear that giving the machine more breathing room led to more conversions. Automation needs space to learn.

Machine Learning 114

Machine Learning Conversion Geo targeting Audience 114

Ad Monsters

APRIL 11, 2024

The book is a detailed examination of global data applications and reflects her deep understanding of how data shapes industries from agriculture to education. The AI Revolution in Behavioral Data The conversation took an interesting turn when discussing AI’s role in identifying behavioral patterns in gambling.

Ad Tech 105

Ad Tech eCommerce Education Entertainment 105

Ad Monsters

OCTOBER 27, 2022

Legislature to learning about balancing your privacy and compliance issues with your company’s growth goals, each session aimed to educate how to maneuver the new world order of privacy. . We’re chasing sales and we’re chasing returns even though the best conversion is when a consumer reaches out to a brand.

Ad Tech 98

Ad Tech Conversion Education Audience 98

Martech

NOVEMBER 11, 2021

“Digital-savvy B2B buyers are researching, they’re self-educating, and they’re making decisions based on our marketing material and the way we engage with them well in advance of a call with the sales rep,” said Hoffman. Focus on audience engagement. More from the MarTech Conference >> Understand audience interests. “In

Audience 120

Audience MarTech Conversion Education 120

Martech

FEBRUARY 19, 2024

With more accessible education options that don’t require expensive four-year degrees, there’s an abundance of talent without the typical pedigree. Conversion rates and revenue subsequently grow. They deliver advanced audience segmentation, campaign optimization and ROI forecasting.

Marketing 136

Marketing Conversion Rate MarTech Education 136

Martech

MAY 3, 2023

Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions. Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. Consideration.

Click Through Rate 107

Click Through Rate Conversion ROI Audience 107

AdvertiseMint

MARCH 5, 2024

Instagram Polls are a fantastic way to increase interaction and gain valuable insights from your audience. Whether you’re looking to gather feedback, entertain your followers, or just spark fun conversations, polls can do it all. Be clear and concise, as you want your audience to understand the question instantly.

Audience 52

Audience Conversion Education Entertainment 52

VideoWeek

MARCH 26, 2024

And while brands are increasingly marketing green products to the eco-minded consumer, research by Media Bounty, an independent media agency, has suggested that these campaigns need to reach a wider audience if they are to have meaningful impact on carbon reduction. We wanted to assess the risk that we possibly were exposed to.

Advertising 111

Advertising Entertainment Fashion Non-Profit 111

Martech

OCTOBER 16, 2023

They’re tied to a customer’s action and deliver value that should lead to a conversion. Send transactional emails promptly Deliver them in 30 seconds or no more than five minutes after conversion. You might consider testing a three-email cart abandonment series because it’s close to conversion. I’m glad you asked!

Marketing 136

Marketing eCommerce Shipping Conversion 136

Ad Rants

SEPTEMBER 27, 2022

However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. This will create a positive image in the marketplace for a well-established educational asset available for students to pursue.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Martech Series

JANUARY 10, 2023

Podcast is referred to as an audio program which is presented to the audience in a digital format. In other words, it as an episodic series of audio/visual or solely audio programs that can be accessed by the target audience on various channels, mostly social media, and streaming applications. Conversational. Repurposed Content.

Marketing 85

Marketing Education MarTech Conversion 85

Martech

DECEMBER 7, 2023

This article will look at the first part of the customer journey: acquiring and educating new customers. to understand the characteristics and preferences of your target audience. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) How to get better data responsibly.

Conversion Rate 88

Conversion Rate CPA Click Through Rate Conversion 88

Martech Series

DECEMBER 6, 2022

Sendbird , the most proven conversations platform for mobile apps, announced two new features designed to spark even more fruitful interactions between in-app chat users and brands. Education: With online courses, schools and classes persistently look for new ways to engage students and help them learn.

Healthcare 52

Healthcare Conversion Finance eCommerce 52

Martech Series

SEPTEMBER 22, 2022

createAIvoiceovers is online audio conversion text-to-speech tool that harnesses synthetic speech technology to create quality AI voices. Create AI Voiceovers.com, a next-gen on-demand synthetic text-to-speech platform that produces very lifelike voices for education, marketing, entertainment, and overall audio content production.

Education 96

Education Entertainment MarTech Conversion 96

Martech

JANUARY 11, 2024

In the first article of this three-part series, we looked at the importance of data in making customers aware of our products and services and educating them on our key points of differentiation. You can unlock growth and strengthen audience connections by leveraging customer journey data. Offer a myriad of payment options.

Conversion Rate 97

Conversion Rate Conversion Shipping eCommerce 97