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Beyond Banner Blindness: All About Dynamic Creative Optimization

Automatad Inc.

Here’s the not-so-pretty truth: Lost revenue: Those ignored ads mean missed clicks and conversions, directly impacting your bottom line. No more endless A/B testing or manual ad tweaking. While super specific, the tiny audience might not be enough to overcome banner blindness. But how bad exactly?

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience. A post on social media is not guaranteed to get in front of your audience. Many social posts are never seen, whereas email lands right in your audience’s inbox.

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Create a Better B2B Ad Strategy by Focusing on The Buyer’s Journey

Spoton Digital Media

At this stage, advertising should focus on creating brand awareness, providing educational content, and establishing thought leadership to capture the attention of potential buyers. Select advertising channels and social media platforms your audience uses most, and go there. What digital platforms do they use?

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement.

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15 Tips to Gain More Qualified Leads

AdvertiseMint

In this post, you’ll learn 15 lead generation strategies to put your business in front of your target audience. A good client avatar tells you all about your target audience. Find industry influencers in your niche with engaged audiences. Their products get exposed to new yet relevant audiences. Go beyond product pitches.

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

The focus is on informing, educating, and entertaining instead of always directly selling. It aims to provide solutions for an audience to gain their attention and loyalty. Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) means boosting the percentage of your website visitors who convert into customers.

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How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

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