Martech Series

NOVEMBER 15, 2022

When executed effectively, webinars offer value to marketers and audiences alike. A focused, engaging webinar offers both knowledge and convenience for audiences — and the best webinars retain their value as on-demand marketing assets long after the live session has ended. How to stand out in the crowd. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. They can choose from brand awareness, driving traffic and collecting leads. They’re looking to have a conversation.

Media 105

Media Marketing Machine Learning MarTech 105

Martech

JANUARY 25, 2024

From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does. I was teaching English conversation, like many young foreigners, and I loved the city and had lots of friends visit and they all expected me to show them around.

Education 79

Education Brand Awareness MarTech Conversion 79

Digiday

SEPTEMBER 28, 2022

The Clear Cut, a direct-to-consumer jewelry company, is making more organic TikTok content with influencers, including educational videos to boost brand awareness to capture more of Gen Z’s attention. “We He added that the TikTok growth has helped boost sales and brand awareness, but did not provide specific figures.

Brand Awareness 61

Brand Awareness Education Media Agency 61

MNTN

APRIL 9, 2024

As you expand your digital marketing strategies to encompass all of the platforms that might appeal to your target audience, you need an accurate and precise way to measure your success. View-Through Attribution View-through attribution is a method of assigning credit for customer conversions to impressions — aka how many people saw your ad.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

MNTN

JUNE 28, 2023

Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, recently joined MediaPost to discuss how brands can enhance the impact of their digital strategies with high-quality TV ad creative. Let’s recap their conversation. Television advertising used to be reserved for high-level awareness campaigns.

Retargeting 52

Retargeting Conversion Audience Conversion Rate 52

MNTN

APRIL 18, 2023

At this stage, they are often looking for information, comparing brands, and taking note of different products and services that meet their needs. Upper-level ad campaigns focus on prospective customers and are often centered around building brand awareness and solidifying your credibility.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

AdvertiseMint

SEPTEMBER 5, 2023

Such a funnel first grabs the attention of your perfect audience. It raises awareness of your awesome brand. You’ll uncover the secrets to optimizing each stage for maximum conversions. Awareness Evaluation Conversion Delight First, it raises awareness of your awesome brand.

Marketing 52

Marketing Conversion Education Conversion Rate 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Wide audience. Microsoft audience.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Digital Turbine

JULY 28, 2022

With brand research revealing that 3 out of 4 mothers check everything BUT the ingredients of their baby products, the campaign’s main objective was to educate young parents on the importance of understanding the ingredients that are in baby products. J&J’s “Turn to Learn” campaign was amplified across various digital touch points.

Education 40

Education Click Through Rate Pharmaceuticals Banner 40

Spoton Digital Media

NOVEMBER 10, 2022

You can’t post when you feel like it, have someone unfamiliar with your brand post, and occasionally check in to see if you have any engagement. If you want to see real results from B2B social media -- and use it to effectively attract, engage, and convert audiences -- you need a strategy to take it to the next level.

Media 90

Media Brand Awareness Audience Impressions 90

Martech

AUGUST 3, 2022

You may not find examples on this list that are directly relevant to your work, however I hope you do find inspiration for innovative ways to engage and communicate with your audiences. Wanting to make sure you can keep up with the latest online conversations about celebrities might just be a good enough reason to upgrade your phone.

Education 105

Education Communications Audience Brand Awareness 105

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience. Source: Nirosha Methananda.

Marketing 103

Marketing Audience Brand Awareness Conversion 103

Digital Remedy

APRIL 21, 2023

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. Customizable branded designs: You can customize your QR code to fit your brand.

Conversion 52

Conversion Education Conversion Rate Manufacturing 52

Basis

OCTOBER 18, 2022

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. Higher Education Holiday Advertising Best Practices. For prospective undergrads, many families have important conversations about their future over the holiday break.

Advertising 65

Advertising Retargeting Education Retail 65

Basis

JULY 14, 2023

Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!) For prospective undergrads, many families have important conversations about their future over the holiday break. How Will Economic Uncertainty Impact 2023 Holiday Shopping?

Advertising 52

Advertising Shipping Retargeting Education 52

MNTN

JULY 15, 2022

A demand generation strategy is a series of actions you can implement to build brand awareness through different channels. A demand generation plan helps to educate your target audience and make them excited to learn more about what you’re selling. Improve Demand Funnel Framework. Develop a Content Strategy.

Brand Awareness 52

Brand Awareness Audience Click Through Rate Education 52

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. For the same reason, native ads help marketers drive brand awareness. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

Spoton Digital Media

JULY 24, 2023

Awareness: The buyer becomes aware of a need or problem and begins researching potential solutions. At this stage, advertising should focus on creating brand awareness, providing educational content, and establishing thought leadership to capture the attention of potential buyers. Track & Measure Success.

A/B Testing 52

A/B Testing Conversion Rate Click Through Rate Education 52

MNTN

JUNE 2, 2022

Connected TV has forever changed the advertising landscape, giving marketers the unprecedented ability to combine TV’s brand awareness strengths with digital marketing’s performance. The conversation started with Ad Age acknowledging that CTV ads have drastically changed how quickly a brand can get a TV spot live.

Education 52

Education Brand Awareness Audience Advertising 52

InMobi

OCTOBER 7, 2021

Here are some leading brands in APAC that have quintessentially leveraged mobile to drive the desired impact and record results. With a mobile-first campaign, the brand engaged its core targeted audience through the most engaging ad format - video.

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

MNTN

JUNE 28, 2022

In today’s fast-paced business landscape, there can be a lot of competition for a B2B audience within traditional ad channels. Fortunately, you can supplement time-tested sales techniques with marketing strategies designed to educate customers about your business and create the demand you need to stand out from the crowd.

Retargeting 59

Retargeting Education Conversion Conversion Rate 59

MNTN

SEPTEMBER 27, 2023

A sales funnel — broad on top, narrow at the bottom — represents how your broad pool of potential customers narrows to a few actual conversions. But by visualizing the sales funnel and its stages, your task of maximizing conversions and inspecting each stage for “leaks” is that much easier.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

VideoWeek

APRIL 3, 2023

Meanwhile Meta’s bank of user-provided first-party data covering age, location, and interests, enables fairly reliable and accurate audience targeting. And, as has been widely reported, younger audiences are increasingly using TikTok for search. Do we have enough educational material? Does it make sense?

Education 52

Education Brand Awareness Audience Impressions 52

AdvertiseMint

AUGUST 22, 2023

In this post, you’ll learn 15 lead generation strategies to put your business in front of your target audience. A good client avatar tells you all about your target audience. Find industry influencers in your niche with engaged audiences. Their products get exposed to new yet relevant audiences.

A/B Testing 52

A/B Testing Education Audience Conversion 52

InMobi

JULY 17, 2020

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Tune in now to hear the whole conversation! ” “I think Microsoft search advertising has a relatively higher qualified audience.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Digiday

OCTOBER 16, 2022

Then they ask] ‘Why are we not building brand awareness?’ We’ve run into ‘We want to run an awareness campaign, but why isn’t it driving sales?”. Because the KPIs they care about are conversions, MMM [media mix modeling] and thinking about clicks.”. Training and educating. Recessionary cutbacks.

Media 56

Media Education Agency Conversion 56

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Evaluate the impact on traffic to points of conversation (such as the “Contact Us” button or a “zero-touch” contact form) and re-target accounts that don’t convert. beforehand. Ideal e-tailer profile.

Marketing 101

Marketing Brand Awareness Click Through Rate Audience 101

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. a sale, new customer, conversion, etc.).

Marketing 128

Marketing SEO ROI Conversion 128

Smart-Hub

DECEMBER 1, 2021

Programmatic advertising uses automations and software to determine and target ads to more high-converting audiences. Being specific with one’s demographics is key to getting relevant traffic and improving conversion rates. The second person who exited could receive an offer for a different shoe brand that could meet his fancy.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Ad Ops Hero

MAY 7, 2023

For example, you can use ChatGPT to generate ideas for social media posts that will grab your audience's attention and get them engaged. Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions. Can you think of new business ideas without money?

A/B Testing 79

A/B Testing Finance Audience Education 79

Martech

SEPTEMBER 25, 2023

The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. How many substantive conversations with customers or potential customers did sales have at the event? A/B testing.

Marketing 110

Marketing A/B Testing Machine Learning Finance 110

Digiday

APRIL 16, 2023

Denise Branch, an independent anti-racism educator and DEI consultant For marketers and advertisers, Black Twitter is a cultural marketing powerhouse, producing viral phrases like “Bye, Felicia,” “hot girl summer,” “on fleek,” and even turning the Popeyes chicken sandwich into a viral sensation. It has had poignant moments in history, too.

Education 71

Education Agency Brand Awareness Media 71

Digiday

NOVEMBER 28, 2022

It’s easy to see the appeal of the World Cup for marketers: It’s the rare sporting event where you can easily reach audiences across the globe. Coming out of Qatar, there will be a serious conversation around the role brands have to play and holding feet to fire around these big events. What does that look like in real life?

Marketing 64

Marketing Brand Awareness Education Media 64