Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. 75% of brands report greater difficulty building and maintaining trust with their customers post-pandemic, although online shopping is up 63%.

Education 75

Education Communications Cookies Conversion Rate 75

Digiday

SEPTEMBER 28, 2022

The Clear Cut, a direct-to-consumer jewelry company, is making more organic TikTok content with influencers, including educational videos to boost brand awareness to capture more of Gen Z’s attention. “We He added that the TikTok growth has helped boost sales and brand awareness, but did not provide specific figures.

Brand Awareness 63

Brand Awareness Education Media Agency 63

Martech

JANUARY 25, 2024

From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does. I was teaching English conversation, like many young foreigners, and I loved the city and had lots of friends visit and they all expected me to show them around.

Education 81

Education Brand Awareness MarTech Conversion 81

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions. They’re looking to have a conversation. Image courtesy of Meta. I would argue social media is social first,” Petrullo said.

Media 108

Media Marketing Machine Learning MarTech 108

Martech

OCTOBER 23, 2023

How Plaid uses social data to hone in on brand perception San Francisco-based fintech company Plaid allows consumers to connect their financial accounts to their favorite apps and services without compromising safety and security. As such, the brand needs to be able to stay in lockstep with the families they support.

Media 115

Media Education Brand Awareness Audience 115

MNTN

APRIL 9, 2024

View-Through Attribution View-through attribution is a method of assigning credit for customer conversions to impressions — aka how many people saw your ad. Once you’ve set your targeting window, you count conversions within that time frame and attribute them to your ad campaign. Each model has its strengths and weaknesses.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

MNTN

APRIL 18, 2023

At this stage, they are often looking for information, comparing brands, and taking note of different products and services that meet their needs. Upper-level ad campaigns focus on prospective customers and are often centered around building brand awareness and solidifying your credibility.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Digital Turbine

JULY 28, 2022

With brand research revealing that 3 out of 4 mothers check everything BUT the ingredients of their baby products, the campaign’s main objective was to educate young parents on the importance of understanding the ingredients that are in baby products. The impact was crucial, especially when the brand was surrounded in controversy.

Education 40

Education Click Through Rate Pharmaceuticals Banner 40

Digital Remedy

APRIL 21, 2023

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. Customizable branded designs: You can customize your QR code to fit your brand.

Conversion 52

Conversion Education Conversion Rate Manufacturing 52

Basis

OCTOBER 18, 2022

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. Higher Education Holiday Advertising Best Practices. For prospective undergrads, many families have important conversations about their future over the holiday break.

Advertising 65

Advertising Retargeting Education Retail 65

Basis

JULY 14, 2023

Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!) For prospective undergrads, many families have important conversations about their future over the holiday break. How Will Economic Uncertainty Impact 2023 Holiday Shopping?

Advertising 52

Advertising Shipping Retargeting Education 52

Martech

AUGUST 3, 2022

Part educational tool and part VR game, Gatorade has done an outstanding job of building an experience not about the product but about their grand gift – hydration. Wanting to make sure you can keep up with the latest online conversations about celebrities might just be a good enough reason to upgrade your phone. Technology used.

Education 108

Education Communications Audience Brand Awareness 108

MNTN

JULY 15, 2022

A demand generation strategy is a series of actions you can implement to build brand awareness through different channels. A demand generation plan helps to educate your target audience and make them excited to learn more about what you’re selling. Improve Demand Funnel Framework. Develop a Content Strategy.

Brand Awareness 52

Brand Awareness Audience Click Through Rate Education 52

MNTN

JUNE 2, 2022

Connected TV has forever changed the advertising landscape, giving marketers the unprecedented ability to combine TV’s brand awareness strengths with digital marketing’s performance. The conversation started with Ad Age acknowledging that CTV ads have drastically changed how quickly a brand can get a TV spot live.

Education 52

Education Brand Awareness Audience Advertising 52

Martech

FEBRUARY 25, 2022

In response to the 2020 pandemic, Methananda’s team enacted a B2B strategy with these buying groups in mind, driving brand awareness through a “digital everywhere” strategy. The next stage — the middle of the funnel — is the ideal place to engage and educate these buying groups. Source: Nirosha Methananda.

Marketing 106

Marketing Audience Brand Awareness Conversion 106

Digiday

OCTOBER 16, 2022

Then they ask] ‘Why are we not building brand awareness?’ We’ve run into ‘We want to run an awareness campaign, but why isn’t it driving sales?”. Because the KPIs they care about are conversions, MMM [media mix modeling] and thinking about clicks.”. Training and educating. Recessionary cutbacks.

Media 58

Media Education Agency Conversion 58

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. a sale, new customer, conversion, etc.).

Marketing 130

Marketing SEO ROI Conversion 130

InMobi

OCTOBER 7, 2021

Here are some leading brands in APAC that have quintessentially leveraged mobile to drive the desired impact and record results. Through the use of vertical videos and end cards, the campaign educated the audience about the importance of hygiene and detox during the pandemic. The Results: The campaign reached 6.8

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

AdvertiseMint

JANUARY 20, 2024

They are usually digital marketing experts who help brands: Review current online efforts Find gaps, risks, issues Create a digital strategy Optimize digital marketing campaigns Track performance These experts blend creative ideas and data-driven decisions. Consultants fine-tune your online presence and boost brand awareness.

Marketing 52

Marketing SEO ROI Conversion Rate 52

MNTN

SEPTEMBER 27, 2023

A sales funnel — broad on top, narrow at the bottom — represents how your broad pool of potential customers narrows to a few actual conversions. But by visualizing the sales funnel and its stages, your task of maximizing conversions and inspecting each stage for “leaks” is that much easier.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

VideoWeek

APRIL 3, 2023

Once SMBs have gotten started, a big focus is on education, helping smaller businesses better understand some of the more advanced capabilities around targeting and measurement. Do we have enough educational material? “We’ve intentionally made it very easy to get your first campaign up and running,” she said.

Education 52

Education Brand Awareness Audience Impressions 52

InMobi

JULY 17, 2020

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Tune in now to hear the whole conversation! I think more educated people with higher purchasing power in general.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Digiday

APRIL 16, 2023

Denise Branch, an independent anti-racism educator and DEI consultant For marketers and advertisers, Black Twitter is a cultural marketing powerhouse, producing viral phrases like “Bye, Felicia,” “hot girl summer,” “on fleek,” and even turning the Popeyes chicken sandwich into a viral sensation. It has had poignant moments in history, too.

Education 75

Education Agency Brand Awareness Media 75

Clearcode

MARCH 17, 2023

According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Digiday

NOVEMBER 28, 2022

“This will be a flashpoint for brands, to be honest,” said Karl Keating, brand and creative strategy lead at creative shop Hijinx, adding that in recent years consumers have expected more from brands when it comes to standing for various causes. Gen Z and Gen Alpha want brands on the forefront of doing good.”.

Marketing 65

Marketing Brand Awareness Education Media 65

AdvertiseMint

AUGUST 22, 2023

Information like: Their age and location Their gender, income level, and education Their interests and values What problems do they have How do they like to find products and services Why is information important? Build brand awareness and provide value without always selling. Ask questions to learn about people’s needs.

A/B Testing 52

A/B Testing Education Audience Conversion 52

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Evaluate the impact on traffic to points of conversation (such as the “Contact Us” button or a “zero-touch” contact form) and re-target accounts that don’t convert.

Marketing 103

Marketing Brand Awareness Click Through Rate Audience 103

Martech

SEPTEMBER 25, 2023

How many substantive conversations with customers or potential customers did sales have at the event? Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. How many saw your product demonstration?

Marketing 113

Marketing A/B Testing Machine Learning Finance 113

Ad Ops Hero

MAY 7, 2023

Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions. Generate a script for a TV commercial to increase brand awareness. How can I create a minimalistic logo that conveys a strong brand image?

A/B Testing 79

A/B Testing Finance Audience Education 79

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. I’m a brand manager for a new organic juice brand. Prompt What is multi-touch attribution? Understood? Please use simple language.

Brand Awareness 90

Brand Awareness ROI Click Through Rate Conversion 90

Lemonads

AUGUST 5, 2020

Not only has Outbrain reached a 50% higher time on site vs search, but they also have a 20% conversion rate of Outbrain users clicking on the App store link, without talking about their 25x more monthly downloads per month! Why is Outbrain so extraordinary for advertisers and publishers ? OutBrain That’s right! But, as you can see.

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Digiday

JUNE 1, 2022

Over the past couple of years, brands have become more outspoken in their marketing strategy, prioritizing brand awareness campaigns that are rooted in social impact , such as vocalizing their support of Black Lives Matter, sharing their sustainability efforts and speaking out against gun violence. . Kayleigh Barber .

Media 61

Media Conversion Education Ad Tech 61

AdvertiseMint

OCTOBER 13, 2023

Conversions – How many people take action like sales? How much do you pay per conversion? Tools for Campaign Analytics Here are some top digital marketing tools for tracking and analyzing direct response performance: Facebook Ads Manager – The built-in analytics for Facebook campaigns show conversions, CPA, ROAS, and more.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Digiday

JUNE 7, 2022

Now they’re facing a future where they may need to pay even more to support measurements from alternative providers, and this measurement currency cost conundrum has become a hot topic of conversation among TV ad buyers and sellers alike. 80% of the brand’s advertising budget is going to TikTok. Its initial campaign has amassed 85.6

Agency 64

Agency Ad Tech Impressions Media 64

Single Grain

JULY 20, 2023

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. The Cartier site is now fully responsive and offers enhanced educational content for buyers.

Marketing 69

Marketing Entertainment Audience Agency 69