Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

MNTN

APRIL 18, 2023

At this stage, they are often looking for information, comparing brands, and taking note of different products and services that meet their needs. Upper-level ad campaigns focus on prospective customers and are often centered around building brand awareness and solidifying your credibility.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

Spoton Digital Media

JULY 24, 2023

Awareness: The buyer becomes aware of a need or problem and begins researching potential solutions. At this stage, advertising should focus on creating brand awareness, providing educational content, and establishing thought leadership to capture the attention of potential buyers.

A/B Testing 52

A/B Testing Conversion Rate Click Through Rate Education 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. More conversion options. Huge reach.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Table of Contents.

Ad network 52

Ad network CPC CPM CPA 52

InMobi

JULY 17, 2020

For this interview, I sat down with Rohit Dosi, Business Head of Microsoft Advertising at InMobi, on July 13. In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Kevel

MARCH 23, 2022

Someone searching for “where to buy yoga pants” is showing high purchasing intent; a brand like Lululemon would pay generously to be the first result. And then for display, advertisers have a ton of targeting options too: demographics, search history, interests, and more. LinkedIn is the go-to B2B ad platform.

Banner 52

Banner Audience Video Ads Brand Awareness 52