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Cookieless Advertising for Education Marketers

Basis

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

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Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

Digiday

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.

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10 Bottom of Funnel Marketing Strategies to Drive Conversions

MNTN

Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. This stage is about introducing your target audience (those that you think will be most interested in your product or service) to what your brand has to offer.

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Ask an Expert: Holiday Advertising Best Practices

Basis

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. Higher Education Holiday Advertising Best Practices. For prospective undergrads, many families have important conversations about their future over the holiday break.

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Ask an Expert: Holiday Advertising Best Practices

Basis

Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!) For prospective undergrads, many families have important conversations about their future over the holiday break. How Will Economic Uncertainty Impact 2023 Holiday Shopping?

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What Is a Sales Funnel and How Does It Work?

MNTN

A sales funnel — broad on top, narrow at the bottom — represents how your broad pool of potential customers narrows to a few actual conversions. But by visualizing the sales funnel and its stages, your task of maximizing conversions and inspecting each stage for “leaks” is that much easier.

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Digital Marketing Consulting

AdvertiseMint

They are usually digital marketing experts who help brands: Review current online efforts Find gaps, risks, issues Create a digital strategy Optimize digital marketing campaigns Track performance These experts blend creative ideas and data-driven decisions. Consultants fine-tune your online presence and boost brand awareness.