Digital Turbine

JULY 28, 2022

With brand research revealing that 3 out of 4 mothers check everything BUT the ingredients of their baby products, the campaign’s main objective was to educate young parents on the importance of understanding the ingredients that are in baby products. J&J’s “Turn to Learn” campaign was amplified across various digital touch points.

Education 40

Education Click Through Rate Pharmaceuticals Banner 40

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

SEPTEMBER 16, 2022

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. Undergrad audiences are very familiar with the channel— ~76% of consumers aged 15-24 reported that they use CTV.

Education 52

Education Audience CPA Conversion Rate 52

Basis

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. You get the idea.

Marketing 67

Marketing Rich Media Audience Education 67

MNTN

SEPTEMBER 27, 2023

A sales funnel — broad on top, narrow at the bottom — represents how your broad pool of potential customers narrows to a few actual conversions. But by visualizing the sales funnel and its stages, your task of maximizing conversions and inspecting each stage for “leaks” is that much easier.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

Kevel

MARCH 23, 2022

In another article, “ 5 Ways to Differentiate Your Ad Platform ,” we touch upon five ways to make your ad platform stand out: traffic, audience, targeting, ad units, and performance. Google makes it easy to spend at scale via traditional banner display and their “pay-per-click” search ads.

Banner 52

Banner Audience Video Ads Brand Awareness 52

Martech

MARCH 2, 2022

No banner ads with pesky redirects. Beating competitors to prospects Accelerating your sales cycle Increasing conversion Expanding your audience Being the primary source of education for your prospects. No sitting around waiting for intent signals.

Retargeting 109

Retargeting Banner Conversion Education 109

Basis

JUNE 6, 2022

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. In other words, you should be driving them to download one eBook, register for one webinar, sign up to one educational program, buy one product… you get the idea.

Marketing 61

Marketing Rich Media Audience Education 61

Basis

NOVEMBER 7, 2023

It’s a months-long marathon full of building awareness, appealing for donations, fighting primary battles, and educating audiences on who you are and what you believe in. Political advertising is a unique beast. Fortunately, you’ve come to the right place: This is the ultimate guide to political advertising in the 2024 US elections.

Advertising 68

Advertising Education Audience Cookies 68

Martech

JUNE 21, 2023

It’s the key to turning your team, your work family, into your brand’s cheerleaders, willingly and enthusiastically waving your company’s banner. Each Facebook friend, LinkedIn connection or Instagram follower your employees have is a potential audience member for your content. The secret to their success?

Marketing 130

Marketing Banner MarTech Conversion 130

Clearcode

JULY 3, 2023

It’s something people aren’t growing out of, and to find a new way to really help advertisers and brands talk to this young consumer base, which really represents a lot of the consumers that brands are seeking, and to educate them on the fact that a gamer is their customer too. These are sophisticated global brands.

Advertising 52

Advertising Pop-Up Banner Audience 52

Monetize More

AUGUST 30, 2022

1- Banner Ads. Banner ads are probably one of the most popular ad unit types in video games. These are the banners popping across the top or bottom of the screen. Banners can be implemented in many ways and you can use each approach depending on how much control you want over the ad’s appearance. You get the idea.

Banner 52

Banner Affiliates Pop-Up Audience 52

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The chart below shows how many of the identified potential audiences are responding to marketing activities. Algorithms can describe product offerings in various ways depending on the audience.

Marketing 110

Marketing A/B Testing Machine Learning Finance 110

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Programmatic advertising platforms allow: Game developers to monetize their audiences and create new revenue streams.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Lemonads

DECEMBER 21, 2021

But, even though banners and other traditional formats have been around for a while, these types of ads don’t always enhance the content on your site or encourage users to explore more pages. Instead of just creating engaging content, publishers should study their audiences and figure out what industries can be a good content fit.

Affiliates 52

Affiliates Non-Profit Banner Pop-Up 52

Martech Series

NOVEMBER 29, 2022

Sales teams need marketing to continue to deliver leads through new channels and creative campaigns, but also to educate potential buyers. We see our own banner ads perform best when they’re stripped of fancy graphics and proprietary fonts, and motion graphics in ads are a big mistake.

MarTech 83

MarTech Marketing Communications Retail 83

Clearcode

DECEMBER 17, 2023

Concurrently, the AdTech industry is diligently working to establish new standards aimed at enabling brands to efficiently connect with new audiences. In a recent video interview, Michael Sweeney , Head of Marketing at Clearcode , engaged in a conversation with Wiktoria Wójcik , the Co-Founder at inStreamly. what does that look like?

Advertising 98

Advertising Audience Entertainment A/B Testing 98

AdvertiseMint

NOVEMBER 3, 2023

This often includes strategy development, keyword research, ad creation, campaign setup, performance analysis, optimization, and continuous testing to ensure ads reach the desired audience at the lowest possible cost while achieving set objectives. It involves intricate strategies, constant optimization, and a keen audience understanding.

SEO 40

SEO Click Through Rate CPM ROI 40

SODP

MAY 25, 2020

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . For those who are ready to take action immediately, the landing page has enough conversion elements that attract their attention.

Native Advertising 52

Native Advertising Click Through Rate Audience Finance 52

Smart-Hub

OCTOBER 16, 2023

Let’s delve into the event’s highlights and the most engaging topics of conversation. For example, even people with no specialized education can now independently create content that automatically follows brand guidelines, and this is made possible by ChatGPT.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Lemonads

NOVEMBER 12, 2020

Users only see pop-unders once they are finished browsing content in a specific window, which automatically makes them more receptive and increases your chances of getting more conversions. This results in a more engaged audience that’s willing to take an additional few seconds to look at the ad, rather than closing it as soon as it appears.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Craft tailored email content that resonates with each segment's interests and preferences.

Healthcare 215

Healthcare eCommerce Marketing ROI 215

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Audience Targeting Options. Proper audience targeting is one of the key components of successful advertising campaigns. Table of Contents. hide ] What Is a Display Ad Network? Google ADX 2.

Ad network 52

Ad network CPC CPM CPA 52

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. Publishers focus on how, where and what users search for online in order to gather data points upon which to build audience segments.

Machine Learning 65

Machine Learning Audience Ad Targeting Media 65

Lemonads

FEBRUARY 14, 2021

Advertisers also have the ability to showcase their solutions without triggering any negative emotions in their audience. Push Notifications Push notifications can help advertisers build powerful relationships with their audiences, while also giving publishers the ability to gradually generate recurring revenue.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Lemonads

JUNE 5, 2020

Even though they are fundamentally different, both of these create an emotional connection with the audience while delivering your message in a non-intrusive way. For example, your objective can be to generate a certain amount of revenue, achieve a specific ROI rate, or produce an exact number of conversions.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Lemonads

AUGUST 15, 2021

Advertisers are only required to pay affiliates when they generate conversions, so this form of marketing is extremely low-risk for the companies advertising their products. These programs have rules like the commission rate and the cookie lifetime and provide some marketing material like banners and others.

Affiliates 52

Affiliates Marketing Ad Space Conversion Rate 52

Adtelligent

OCTOBER 6, 2021

Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge. Display Ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

DECEMBER 8, 2023

Further, as Google Ads’ cost-per-lead (CPL) continues to increase at the same time as its conversion rate goes down, Sprout Social notes that LinkedIn’s CPL is 28% lower than Google’s, while the average CTR ranges from 30% to 65% depending on the ad type. There are two formats to choose from: conversation ads or message ads.

CPC 105

CPC Conversion Conversion Rate Audience 105

VideoWeek

OCTOBER 21, 2022

We’ve recently expanded product feeds to Shorts and found that, on average, Video action campaigns with product feeds saw an over 70 percent increase in conversions on Shorts over those without product feeds.” . Videos will be 6-30 seconds in length, and paired with a clickable banner. The Week for Publishers. Hires of the Week.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Lemonads

MARCH 30, 2020

But also, a continual waiting stream of new buyers looking for content from within the niche, and a high degree of flexibility open to affiliates in terms of where and how you promote your content, ranging from banner ads and external links to the blog posting, social media engagement, and much more. by advertisers.

Affiliates 52

Affiliates Marketing Finance eCommerce 52

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. The messaging is versatile – while brands can promote a product or service, many also boost an existing post to engage their audience. Because the content is so versatile, you can capture an audience in different ways.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

MARCH 3, 2023

Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook. Dive Deeper: How Remarketing Can Help Increase Conversions 2) Lead Generation: Monday.com Unlike Chatfuel, Monday.com uses native advertising for lead generation. for desktop ads and $0.3

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. And it goes further than just higher top-line conversion rates: If consumers are happy with items they’ve purchased, they are less likely to make returns, which helps retailers improve their bottom lines.

Marketing 62

Marketing Retail Ad Targeting Conversion 62

Single Grain

JANUARY 3, 2024

Intent : Here, the audience shows a clear interest in purchasing. Conversion : This is the bottom of the funnel where the goal is to persuade the potential customer to make a purchase. Conversion: Email Marketing : Targeted emails to prospects who have shown a high level of interest, with clear calls to action.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

MAY 11, 2023

In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. In other words, it helps more people be aware – 80% more aware – that you exist: 3) Ads Educate Buyers Properly informing prospects about your business is one of the key benefits of advertising to an audience that doesn’t know you yet.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

OCTOBER 21, 2019

Digital products have always required UX copy to educate and guide users. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. How to Design the UX of a Website or App to Increase Conversions. Get A Free Consultation. Dive Deeper: .

Banner 100

Banner Conversion Click Through Rate Pop-Up 100