InMobi
JULY 17, 2020
In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.
Martech Series
AUGUST 9, 2022
a leading provider of digital performance advertising solutions,today announced a multi-year agreement to support Seekr’s media strategy, revenue and advertising operations across its global search advertising platform and vertical content sponsorships.
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Basis
JANUARY 11, 2024
Pharmaceutical advertisers who take the time to understand the various segments they want to reach will create a level of relevance that cuts through the noise and builds trust and memorability with their target audiences. This key audience segment is made up of the more than 46 million US adults who go “under the knife” each year.
Martech
MARCH 11, 2022
In what ways does LendingTree make customer-centricity work for your audience, and how do you communicate that when engaging customers? To get that message out, we are the top display advertiser in the country and a top ten search advertiser. Read next: What is customer experience and why does it matter?
Basis
OCTOBER 9, 2023
Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. So, what are the components of direct response marketing?
Martech
DECEMBER 9, 2021
Changing perspectives throughout the business may require training and education, as well as long-term changes in processes. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. As a first step, brands need to understand how consumers are finding them.
Basis
JUNE 6, 2022
Such tactics may not pull at the heartstrings quite like big-budget brand building initiatives—the ones you might see illuminating Times Square or running throughout the Super Bowl—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. So, what are the components of direct response marketing?
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