Basis

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. So, what are the components of direct response marketing?

Marketing 67

Marketing Rich Media Audience Education 67

Basis

JUNE 6, 2022

Such tactics may not pull at the heartstrings quite like big-budget brand building initiatives—the ones you might see illuminating Times Square or running throughout the Super Bowl—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. So, what are the components of direct response marketing?

Marketing 61

Marketing Rich Media Audience Education 61

VideoWeek

JANUARY 19, 2024

But the audiences were small – recent live streams hosted by the above publishers all attracted only a few hundred viewers. Samba TV Brings CTV Audience Segments to Adform’s DSP Adform, a media buying platform, and Samba TV, an audience measurement company, have launched new CTV targeting capabilities on the DSP.

Non-Profit 52

Non-Profit Media Agency Audience 52

Single Grain

JULY 19, 2023

The first step to leveraging the power of this advertising opportunity is to know the platforms you should optimize. This ensures you’re putting your ad dollars toward the most popular channels. Keep in mind that your audience may be more active on other platforms, so always dedicate your ad spend to those channels.

Media 73

Media Advertising A/B Testing Education 73

Kevel

MARCH 23, 2022

While traffic volume is a key factor, it’s not the only reason that advertisers love working with these publishers. In another article, “ 5 Ways to Differentiate Your Ad Platform ,” we touch upon five ways to make your ad platform stand out: traffic, audience, targeting, ad units, and performance.

Banner 52

Banner Audience Video Ads Brand Awareness 52

Ad Wisey

MAY 13, 2022

How can ad management platforms help e-commerce businesses? Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 10 best ad management tools for e-commerce. Google Ads Manager.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

APRIL 24, 2023

The report included data on sales performance, buyer preferences and technology adoption, giving sales professionals the information they needed to stay ahead of the game: The after effects of the campaign made Salesforce’s audience recognize them as an industry authority, given the vast amount of anonymized data they had to work with.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52