Basis

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. So, what are the components of direct response marketing?

Marketing 67

Marketing Rich Media Audience Education 67

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Write to us at mobilemarketing@inmobi.com

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

Basis

JUNE 6, 2022

Such tactics may not pull at the heartstrings quite like big-budget brand building initiatives—the ones you might see illuminating Times Square or running throughout the Super Bowl—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. So, what are the components of direct response marketing?

Marketing 61

Marketing Rich Media Audience Education 61

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. It is available in numerous languages and countries for those with a global or multilingual target audience. This feature allows customers to call your business from the ad on your Google search campaigns.

ROI 52

ROI Conversion CPC Food 52

Single Grain

JULY 19, 2023

The first step to leveraging the power of this advertising opportunity is to know the platforms you should optimize. Keep in mind that your audience may be more active on other platforms, so always dedicate your ad spend to those channels. Because of that, more advertisers are investing in Instagram ads.

Media 73

Media Advertising A/B Testing Education 73

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. The tool provides target audience behavior analysis.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Kevel

MARCH 23, 2022

While traffic volume is a key factor, it’s not the only reason that advertisers love working with these publishers. In another article, “ 5 Ways to Differentiate Your Ad Platform ,” we touch upon five ways to make your ad platform stand out: traffic, audience, targeting, ad units, and performance.

Banner 52

Banner Audience Video Ads Brand Awareness 52