InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Write to us at mobilemarketing@inmobi.com

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

Basis

OCTOBER 9, 2023

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.

Marketing 66

Marketing Rich Media Audience Education 66

Digiday

NOVEMBER 8, 2022

At least part of those gains were due to advertising. Or more specifically, a shift from search advertising to brand advertising that started three years ago. We want to educate people about our new features.”. It raked in $2.9 billion over the period, up 29% from a year earlier. billion, a 46% rise.

Non-Profit 62

Non-Profit Advertising Marketing Search Advertising 62

Basis

JUNE 6, 2022

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today are savvy, well-informed, and deliberate in their buying choices.

Marketing 60

Marketing Rich Media Audience Education 60

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL. That way, you’ll still make your ROI while maximizing your revenue. You’ll want to put your ad dollars toward search ads.

ROI 52

ROI Conversion CPC Food 52

Single Grain

JULY 19, 2023

Because of that, more advertisers are investing in Instagram ads. And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. Trend #2: Search Advertising on Social Media Trend More people are getting off Google.

Media 73

Media Advertising A/B Testing Education 73

Kevel

MARCH 23, 2022

Their offering allows advertisers to target users with a variety of ads through one self-serve platform, which is especially enticing to smaller advertisers. Performance: Search advertising is reliably the most cost-effective advertising channel.

Banner 52

Banner Audience Video Ads Brand Awareness 52