Education Rich Media ROI Search Advertising 
Basis
OCTOBER 9, 2023
They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.
Basis
JUNE 6, 2022
They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today are savvy, well-informed, and deliberate in their buying choices.
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