Martech Series

DECEMBER 27, 2022

Samaaro is an event marketing platform that enables B2B marketers and event professionals to maximize their business growth and ROI when hosting or participating in events. However, generating qualified leads and accurately measuring ROI remains one of the primary challenges for these event marketers.

ROI 82

ROI Marketing Healthcare Education 82

Martech Series

JANUARY 5, 2023

Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Marketing Technology News: The Role Of Influencers Within Social Commerce.

Marketing 109

Marketing Education MarTech ROI 109

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. Educate This doesn’t mean education about your product. Don’t do that.

Education 104

Education Audience Communications MarTech 104

Martech Series

AUGUST 25, 2022

Attendees will learn how businesses can use currently available services and technologies to engage customers, provide training/education, and improve operational efficiencies in a convenient and immersive way. They’ll be empowered to create new metaverse experiences and quantify their success with clear ROI metrics and benchmarks.

Education 89

Education ROI MarTech Marketing 89

Martech

SEPTEMBER 15, 2023

Content also gives you relevancy in your niche and offers you the chance to educate prospects on your value, no matter the market conditions. Take practical steps for solid, ROI-driven output when you have to tighten your belt. Live (or die) by ROI to design a new budget.

ROI 114

ROI SEO Education Entertainment 114

Martech Series

JANUARY 12, 2023

As a HubSpot app partner, LearnUpon will go further in helping companies educate and engage customers at scale through learning. The integration also equips businesses with data to better understand the impact of their training and illustrate the ROI of engaging with their learners at scale.

ROI 79

ROI Education MarTech Marketing 79

The Ad Tech Blog

APRIL 24, 2024

This leads to higher conversion rates and improved ROI for marketers. Disclaimer This article is AI-generated for educational purposes and does not intend to give advice or recommend its implementation. Together, AI and AR transform traditional advertising paradigms by making them more dynamic and responsive to user engagement.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech Series

MARCH 7, 2023

Marketing Technology News: 3 Ways to Use Data-Driven Insights to Increase ROI The AWS PSP Program validates AWS Partners with cloud-based solutions and experience supporting government, space, education, and nonprofits around the world.

Education 84

Education ROI MarTech Marketing 84

Martech Series

OCTOBER 7, 2022

Douglas Egeth, COO at Webbula said, “Webbula’s mission has always been to help organizations attain a better ROI from their marketing efforts. We do this by providing industry-leading services, but also by engaging and educating the marketplace through every channel possible.

Advertising 84

Advertising Education ROI Audience 84

Martech Series

SEPTEMBER 8, 2022

Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI.

Audience 95

Audience Agency Advertising ROI 95

Martech Series

JULY 18, 2022

Measuring Success at All Project Phases: quantitative and qualitative methods to track and measure ROI. Eight Industries Represented: consumer packaged goods, education, engineering and construction, finance, insurance, nonprofit, professional services, and technology.

Banner 84

Banner Finance Education ROI 84

Martech

FEBRUARY 28, 2024

Now, marketing needs to show ROI quickly. With all the focus on generating leads, the effort to educate and convince the audience is increasingly being shifted to sales, which is a losing strategy. Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership.

Marketing 137

Marketing Brand Awareness Viewability Audience 137

Martech Series

AUGUST 4, 2022

” Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. Ian Marshall, commented, “We have an impressive opportunity at RAEK to truly add value to businesses looking for solutions to improve their marketing ROI by deploying RAEK.

ROI 84

ROI Cookies MarTech Education 84

Martech

FEBRUARY 19, 2024

With more accessible education options that don’t require expensive four-year degrees, there’s an abundance of talent without the typical pedigree. They deliver advanced audience segmentation, campaign optimization and ROI forecasting. Skills-based hiring produces teams adept at extracting and applying insights.

Marketing 111

Marketing Conversion Rate MarTech Education 111

Martech Series

DECEMBER 29, 2022

The Company meets the needs of these changing buyer preferences and behaviors with its integrated approach to data-driven, multi-channel ABM that enables marketers to drive higher engagement, accelerate the sales cycle, and deliver exceptional ROI.

Marketing 85

Marketing ROI Education MarTech 85

Martech Series

JULY 7, 2022

Umbraco’s US summit will be a hybrid event that can be experienced both live in Charlotte and online with esteemed thought leaders, subject matter experts and practitioners sharing the roots of their success in building growth and ROI through exceptional digital customer experience practices.

Education 105

Education ROI Agency MarTech 105

Martech

FEBRUARY 8, 2024

Other concerns included integrating current systems (35%) and ensuring ROI (30%). This was followed by “difficulty in aligning AI with marketing goals” (44%), “inadequate training or education” (43%), and “budget constraints” (36%). Only 1% reported other challenges, while 7% are not integrating AI at all.

MarTech 80

MarTech Shipping eCommerce Education 80

Martech Series

NOVEMBER 8, 2022

Most recently, Townend was Head of Agency Partnerships for Ampersand, where he spent four years building ROI-driven advanced TV alliances with Fortune 500 marketers and expanding the scope and scale of the nine-figure business year-over-year. “He will be an integral asset to GlassView’s growth plans.”

Agency 86

Agency Media Education ROI 86

Martech Series

AUGUST 30, 2022

Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline. ON24 Webcast Elite is a key part of the company’s marketing strategy to educate potential buyers and help sales teams prioritize accounts.

Audience 88

Audience Machine Learning MarTech Education 88

Martech

MARCH 20, 2024

However, the ROI can be enormous. Launch from the inside out Unveiling either a refreshed or net-new brand requires awareness and ongoing education — internally and externally. Some additional soul-searching and subsequent changes across the organization may be required to ensure a new brand delivers true ROI. In your inbox.

ROI 101

ROI Agency Education MarTech 101

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Identify target audience. Identify what the CMO is most focused on.

Marketing 97

Marketing Education ROI Communications 97

Martech

MARCH 12, 2024

The third level takes an educated guess at what titles to target and why (e.g., ABM is a more efficient and productive use of resources and generates the highest ROI of all marketing strategies. The second level lays out the preconditions or the reasons they may benefit from becoming a customer (e.g., That is where you want to be.

Conversion 91

Conversion Education ROI MarTech 91

Digiday

FEBRUARY 23, 2023

For companies working to mitigate these pitfalls and realize the full potential of their tech investments, the ability to tap external expertise often makes a significant difference — from implementing new technologies to educating and keeping partners up to speed as technology changes. “A It’s a sentiment that Miles at Sitecore echoes.

MarTech 69

MarTech Education Communications ROI 69

Martech

MARCH 14, 2022

Besides, despite the popularity of Martech.org as the guiding light of marketing technology common-sense advice and education, a few marketers will undoubtedly miss this article, so there should still be some prospects with whom they can engage. A solid, compelling business case complete with potential ROI has not been articulated.

Marketing 127

Marketing ROI MarTech Education 127

Martech

MARCH 2, 2022

Can we invest in staff training and educate outside stakeholders, as well? It is vital to train any employees who will be utilizing the platform, ensuring that they are educated on the tool itself as well as what is expected of them when they assign or are assigned a task.

Marketing 100

Marketing Education Communications ROI 100

MNTN

JULY 12, 2022

Demand generation brings both of these funnels into alignment with a customer-centric strategy that focuses more on educating consumers than selling to them. The ultimate goal is to generate demand for your product or service by educating consumers about your product or service and the problem it solves. Return On Investment (ROI).

CPL 52

CPL CPA ROI Conversion 52

AdvertiseMint

DECEMBER 6, 2023

Here are some tips: Offer educational resources, tipsheets, product demos Collect lead contacts with call-to-actions like “Download now!” Convey detailed ROI, case studies, and demos. You educate and prompt action based on the specific stage of the sales funnel. You have to nurture the interest with valuable content.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

Martech Series

NOVEMBER 2, 2022

The report found that 44% of attendees find that educational sessions are most valuable in virtual or hybrid events. ROI, budget, and networking are expected to grow by 12%, engagement by 13%, registrations by 14%, and attendance and lead generation by 15%.

Marketing 81

Marketing MarTech Education ROI 81

Agility Ads

MARCH 18, 2022

This helps improve your ROI on advertising dollars because there’s no longer any wasted advertising budget spent on showing ads to consumers who aren’t in your target audience. Higher ROI – A marketing campaign that targets the right people at the right time can generate more revenue.

Advertising 52

Advertising Healthcare ROI Audience 52

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. But B2B prospects often need a great deal of education because of the cost and complexity of the purchases and because they’re not making the decisions alone.

Media 96

Media Marketing Machine Learning MarTech 96

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories. Why we should care.

Real Estate 101

Real Estate AutoMobile Education Electronics 101

Digiday

JUNE 23, 2022

With live events back in full swing, esports companies are increasingly expanding their event programming beyond competitive gaming, both to reach a changing esports audience and educate brand partners about the value of gaming fandom as they begin to demand more clarity on the ROI of their esports investments.

Education 70

Education Audience Food ROI 70

Basis

JANUARY 22, 2024

When it comes to support, Basis offers amazing resources like access to mental health apps such as Ginger and Headspace, an annual wellness and benefits event called Wellnesspalooza, and custom training and education programming. We always try to take the extra step at every opportunity to support our people. It's all connected.

Education 67

Education ROI Media Advertising 67

Martech

MAY 2, 2023

Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation.

Finance 91

Finance ROI Brand Awareness Marketing 91

AdvertiseMint

JANUARY 20, 2024

Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens. They bring best practices to clients earlier than DIY education allows. Look closely at the ROI – that expected business growth tied to bottom-line profit gains. Then, Judge the overall impact to determine ROI.

Marketing 52

Marketing SEO ROI Conversion Rate 52

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. A transparent marketplace expands insights and allows more tangible ROI measurement. What’s holding advertisers back? Do I have alternatives? Inventory Quality.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Martech

SEPTEMBER 26, 2022

It’s all about answering questions, positioning your firm as the answer to customer challenges and educating people. Fintech marketing should do more than entice and tantalize — it must educate. Dig deeper: Customer education is a vital part of the customer experience. This is the key to inbound marketing that performs.

Marketing 104

Marketing Affiliates Finance Education 104