Martech Series

OCTOBER 7, 2022

As VP of Digital Audiences, Jordan plans to continue to grow the foundation for Webbula’s competitive Programmatic Product. The Data Solutions Experts are thrilled to welcome Jordan Feivelson, advertising industry veteran, to the team as the Vice President of Digital Audiences.

Advertising 84

Advertising Education ROI Audience 84

Martech

SEPTEMBER 15, 2023

Content also gives you relevancy in your niche and offers you the chance to educate prospects on your value, no matter the market conditions. Take practical steps for solid, ROI-driven output when you have to tighten your belt. Live (or die) by ROI to design a new budget. You may be struggling, but so are your ideal customers.

ROI 123

ROI SEO Education Entertainment 123

Martech Series

JULY 7, 2022

With a composable DXP, companies needing to get their content in front of their audiences easily and cost-effectively have full control over their tech stack, how each component interacts with each other, and how it scales. Abstracts should be submitted here by July 22.

Education 105

Education ROI Agency MarTech 105

Martech

FEBRUARY 19, 2024

With more accessible education options that don’t require expensive four-year degrees, there’s an abundance of talent without the typical pedigree. They deliver advanced audience segmentation, campaign optimization and ROI forecasting. Skills-based hiring produces teams adept at extracting and applying insights.

Marketing 120

Marketing Conversion Rate MarTech Education 120

The Ad Tech Blog

APRIL 24, 2024

The combination of AI and AR in advertising is set to transform the ad industry by offering new ways to connect with and captivate audiences. This leads to higher conversion rates and improved ROI for marketers. AdCreative.ai on the future of advertising : Insights into how generative AI is transforming the advertising landscape.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Identify target audience. Target audience interviews.

Marketing 106

Marketing Education ROI Communications 106

Martech Series

NOVEMBER 8, 2022

Most recently, Townend was Head of Agency Partnerships for Ampersand, where he spent four years building ROI-driven advanced TV alliances with Fortune 500 marketers and expanding the scope and scale of the nine-figure business year-over-year. “He will be an integral asset to GlassView’s growth plans.”

Agency 86

Agency Media Education ROI 86

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Media 117

Media Marketing Machine Learning MarTech 117

Martech

SEPTEMBER 26, 2022

All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. Start your efforts with the audiences you expect first and then use user profiles to get ultra-specific concerning the key problems you solve.

Marketing 113

Marketing Affiliates Finance Education 113

Agility Ads

MARCH 18, 2022

This helps improve your ROI on advertising dollars because there’s no longer any wasted advertising budget spent on showing ads to consumers who aren’t in your target audience. Programmatic advertising helps you create targeted ads for specific audiences. How Can You Use Programmatic Advertising in Healthcare Advertising?

Advertising 52

Advertising Healthcare ROI Audience 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Conversion 129

Conversion Conversion Rate Marketing Audience 129

Martech

AUGUST 9, 2023

Creators are producing creative content aimed at entertaining, educating and inspiring a wider audience. Or Mark Rober , a science YouTuber with 24 million subscribers who launched a subscription box company for his audience. Hiring a creator to consult, advise, or train your team is a guaranteed ROI. Creators create.

Marketing 90

Marketing Audience Education ROI 90

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI.

Click Through Rate 99

Click Through Rate Conversion ROI Audience 99

MNTN

JULY 12, 2022

Demand generation brings both of these funnels into alignment with a customer-centric strategy that focuses more on educating consumers than selling to them. The ultimate goal is to generate demand for your product or service by educating consumers about your product or service and the problem it solves. Return On Investment (ROI).

CPL 52

CPL CPA ROI Conversion 52

Digiday

JUNE 23, 2022

With live events back in full swing, esports companies are increasingly expanding their event programming beyond competitive gaming, both to reach a changing esports audience and educate brand partners about the value of gaming fandom as they begin to demand more clarity on the ROI of their esports investments.

Education 60

Education Audience Food ROI 60

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience. Source: Nirosha Methananda. Why we care.

Marketing 113

Marketing Audience Brand Awareness Conversion 113

Digiday

OCTOBER 27, 2022

Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering. ” Beyond first-party signals, we’re admitting third-party IDs into AMC.

Advertising 69

Advertising Demand Side Platform Conversion Audience 69

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. A transparent marketplace expands insights and allows more tangible ROI measurement. Audience Relevancy. What’s holding advertisers back? Do I have alternatives?

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Kevel

MARCH 14, 2022

You’ll still need to contact the right decision makers to initiate testing your ad platform’s ROI. Educate yourself on the logistics, features, and implementation of it. You may look first for companies who have similar target audiences as yours. It must resonate with your audience if you want a response. Don’t give up!

Advertising 52

Advertising Retail ROI Audience 52

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. For example, a Saturday morning kids show is going to have a different target audience compared to a Sunday night football game, and have ads that reflect the change in audience.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

AdvertiseMint

AUGUST 22, 2023

In this post, you’ll learn 15 lead generation strategies to put your business in front of your target audience. A good client avatar tells you all about your target audience. Find industry influencers in your niche with engaged audiences. Their products get exposed to new yet relevant audiences. Go beyond product pitches.

A/B Testing 52

A/B Testing Education Audience Conversion 52

Basis

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. You get the idea.

Marketing 67

Marketing Rich Media Audience Education 67

InMobi

FEBRUARY 21, 2022

This data can be used to create more targeted and personalized experiences, especially with technologies such as polygon-based location targeting and first-party data-based deterministic audiences. Consumers are now buying across a wider range of categories, providing incentives for industries across verticals to emphasize m-commerce.

Marketing 52

Marketing Education ROI Cookies 52

YieldBird

SEPTEMBER 29, 2023

Figuring out how well ads are doing, where they come from, and the return on investment (ROI) will be tougher. Emerging Privacy-Focused Ad Technologies Companies in the advertising tech industry are working on privacy-friendly technologies to help advertisers connect with their desired audience without using third-party cookies.

Cookies 52

Cookies Audience Retargeting Advertising 52

Martech Series

SEPTEMBER 14, 2022

Similarly, three-fourths of respondents said authentication (multifactor/strong authentication or role-based solutions are in use, followed by security education/awareness training solutions and patch management (both at 74%). In 2022, the average annual security budget is $65 million, which is similar to last year’s overall budget.

MarTech 91

MarTech Education ROI Communications 91

AdvertiseMint

DECEMBER 6, 2023

Here are some tips: Offer educational resources, tipsheets, product demos Collect lead contacts with call-to-actions like “Download now!” Convey detailed ROI, case studies, and demos. You educate and prompt action based on the specific stage of the sales funnel. You have to nurture the interest with valuable content.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

Martech

APRIL 26, 2023

Your audience is totally different.” And I’m like, “No, you don’t because that’s not where your audience is.” Here’s their ROI, here’s their audience. Then we need to figure out how we can nurture our current audience before we try to go search for more.” I educate myself.

MarTech 87

MarTech SEO Audience Education 87

AdvertiseMint

SEPTEMBER 26, 2023

With a strong brand, An entrepreneur can successfully launch a startup A content creator can build an engaging audience A professional can make career advances The opportunities personal branding offers are endless for anyone. It needs to solve problems or provide value for a specific audience. Defining your niche is critical.

Audience 52

Audience Education Media Communications 52

Digiday

FEBRUARY 2, 2023

Over the past two years, the metaverse has been marketers’ preferred wall to throw things against, with brands pumping millions of dollars into virtual events and NFT drops with little concern over the ROI of those activations. But as a recession mounts, the need to generate tangible revenue from the metaverse has become increasingly urgent.

Pop-Up 66

Pop-Up Entertainment Education ROI 66

AdvertiseMint

NOVEMBER 22, 2023

1: Identify Your Target Audience Knowing exactly who you want to sell to is crucial for strategically scaling your business. The first step is conducting thorough market research to identify your target audience. Using data analytics can also help you learn more about your audience and potential customers. Eco-friendly?

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Martech

SEPTEMBER 25, 2023

The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Showing an ROI for a tradeshow event should include all the possible activities that contributed.

Marketing 120

Marketing A/B Testing Machine Learning Finance 120

Martech

MARCH 10, 2022

Updates: Audience and account data updated bi-weekly Audience naming conventions: Vocabulary can vary from department to department; ensure consistency to keep the data clean. Hierarchical taxonomy: Ensure the prioritization of the audiences is clear and documented. beforehand. Ideal e-tailer profile. Why we care.

Marketing 108

Marketing Brand Awareness Click Through Rate Audience 108

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. Currently, content marketers measure success by looking at traffic, search rankings and leads.

Marketing 135

Marketing SEO ROI Conversion 135

MNTN

APRIL 18, 2023

If you’re focused on awareness funnel marketing, you can employ the following strategies to spread the word about your brand and capture new audiences. For top-level marketing strategies, content should educate potential customers about your brand. And CTV ads are also a great top funnel marketing strategy to build brand awareness.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

Basis

JUNE 6, 2022

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. In other words, you should be driving them to download one eBook, register for one webinar, sign up to one educational program, buy one product… you get the idea.

Marketing 61

Marketing Rich Media Audience Education 61

InMobi

JUNE 12, 2020

In fact, as travel remains subdued and TV consumption continues to shift towards subscription services like Netflix and Disney+, mobile apps outside of the walled gardens will provide the highest ROI. For example, a weather app can provide location information, while a social media app often provides basic demographic information.

Advertising 52

Advertising ROI Cookies Audience 52

AdvertiseMint

SEPTEMBER 13, 2023

They have built a big audience of fans who follow them. The key is influencers have built a big, loyal audience on social media. 42% of marketers believe influencer marketing delivers the best ROI, and 89.2% Brands tap into the influencer’s reputation and audience to meet their marketing objectives.

Media 52

Media Fashion Audience Food 52