The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns. This includes fraud detection , privacy breaches , and malicious ad content.

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Machine Learning GDPR Ad Exchange Advertising 130

The Ad Tech Blog

APRIL 30, 2024

Advancements in AI and machine learning have significantly influenced the development of AR technology. Yes, AR advertising has applications across various industries, including retail, real estate, education, and entertainment. Disclaimer This article is AI-generated with educational purposes in mind.

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Advertising Conversion Rate Real Estate Machine Learning 130

The Ad Tech Blog

APRIL 26, 2024

Yes, AUIs have applications across various industries, including healthcare, e-commerce, and education, where personalized user experiences can significantly enhance engagement and outcomes. It is crucial to implement robust data protection measures and ensure transparency in how user data is used.

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Advertising Conversion Rate Healthcare A/B Testing 130

Martech Series

JULY 25, 2022

Leading $3B Education Marketplace Sees 11%+ Conversion from Promoted’s Real-Time Data Streaming Service and AI Technology. Outschool wanted to better match its classes with learners to increase search conversion rates, total GMV (gross merchandise value), and profitability.

Machine Learning 82

Machine Learning Conversion Rate Conversion Education 82

Martech

OCTOBER 6, 2023

They enable discussions on direct vs. influenced pipeline, multi-touch attribution and AI and machine learning. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework.

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Marketing ROI Machine Learning Education 132

Martech Series

JANUARY 11, 2023

Redefining AI is hosted by the Squirro Academy, the place for business users and data scientists alike to access free training content, knowledge, and educational artefacts about Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), search and insight engines.

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Machine Learning Education MarTech Audience 85

The Ad Tech Blog

MARCH 10, 2024

Real-time Anomaly Detection : Utilize machine learning algorithms to monitor and detect unusual activities, promptly addressing potential data breaches in compliance with GDPR’s 72-hour notification requirement. Train Your Team : Educate your employees about GDPR and their role in compliance.

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GDPR Machine Learning Education Marketing 130

Ad Rants

SEPTEMBER 27, 2022

However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. A machine is known to be artificially intelligent if it can perform any task that a normal human can do. billion by 2030.

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Machine Learning Marketing Audience Media 147

Martech Series

AUGUST 29, 2022

By overcoming the challenges of data trapped in silos across different agencies, Tamr’s human-guided, machine learning data mastering solution will support New Mexico’s education and workforce development goals.

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Education Machine Learning Finance Agency 89

Martech Series

DECEMBER 29, 2022

Under the partnership, the Company will leverage its artificial intelligence (“AI”) driven technology, machine learning-based notification messaging services and intelligent operational analytics, to help Konica Minolta carry out multi-channel user reach and engagement.

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Machine Learning Finance Manufacturing Education 73

The Ad Tech Blog

MAY 2, 2024

Moreover, AI technologies such as machine learning ( ML ) and natural language processing ( NLP ) are pivotal in analyzing large datasets and making real-time decisions that can dynamically adjust ad strategies based on user interaction. The goal is to inspire readers to research and delve deeper into the topics covered.

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Ad Tech Machine Learning Conversion Education 130

Martech

FEBRUARY 15, 2022

Moving to the cloud, customers of Optimizely’s Web Experimentation and Full Stack Experimentation products will have access to Google’s secure infrastructure and AI, machine learning and analytics capabilities relating to digital experience. “By said Optimizely CEO Alex Atzberger in a release.

Machine Learning 79

Machine Learning Education MarTech Marketing 79

Martech Series

OCTOBER 10, 2022

I would say that any traditional mechanism should be broken down into what you would do with software engineering and with machine learning. And that unlocking and activating data would be through machine learning. ” Aamar Hussain discussed how education can impact the culture in a positive way.

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Machine Learning Education Conversion MarTech 87

Martech Series

JUNE 27, 2022

Using machine learning and natural language processing paired with the largest professional captioner workforce in the world, Verbit produces word-for-word transcripts and captions tailored for diverse customers in the education, media, government, finance and corporate sectors.

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Machine Learning Finance Education MarTech 80

Martech Series

JUNE 30, 2022

In addition to his experience in marketing, his expertise and education in artificial intelligence, machine learning, and engineering is the perfect combination for Habu’s industry-leading collaboration software.

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Machine Learning Retail MarTech Education 83

Martech

MAY 27, 2022

Machine learning is one that I find is misused. Most people don’t need machine learning at all. Read next: Customer education is a vital part of the customer experience. Is there a particular piece of jargon or buzzword that bothers you? They just need data analysis.

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Machine Learning Marketing Education Communications 100

Martech

MARCH 8, 2024

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. The AI Marketing Institute recently reported that lack of education and training was the No. 1 barrier to the adoption of AI for marketing.

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Marketing Education Machine Learning Entertainment 97

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. There’s a whole group of people, often including leadership, that need to weigh in.

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Media Marketing Machine Learning MarTech 105

Martech Series

MARCH 7, 2023

Today, Laserfiche’s cloud-first development approach incorporates innovations in machine learning and AI to enable organizations in more than 80 countries to transform into digital businesses. Laserfiche pioneered the paperless office with enterprise content management.

Machine Learning 87

Machine Learning Electronics Healthcare Manufacturing 87

Martech

SEPTEMBER 28, 2021

“We weren’t educated. These include machine learning and AI systems. .” As a B2B buyer , Taylor found the purchasing process drawn-out, complex, and inefficient. “Information wasn’t immediately available with the click of a button,” Taylor said. We needed to ask for datasheets.

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Machine Learning MarTech Education Communications 121

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc.

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Audience Healthcare Machine Learning Advertising 80

Martech Series

MARCH 1, 2023

The new AWS Region will give developers, startups, entrepreneurs, and enterprises, as well as government, education, and nonprofit organizations, greater choice for running their applications and serving end users from data centers located in Malaysia. billion) in Malaysia by 2037 Amazon Web Services (AWS) , an Amazon.com, Inc.

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Machine Learning Education Retail MarTech 80

Martech Series

FEBRUARY 23, 2023

The program benefits the Salt partner community by supporting education and building key technical and sales skills. With today’s news, Salt is formalizing that training into the Essential Partner Certification Program, which includes online sales and technical training support. “Salt Security aligns well with this approach. .

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Machine Learning Education MarTech Marketing 75

Martech Series

AUGUST 24, 2022

Our team of world-class experts includes pioneers in machine learning, MIT-educated engineers and PhDs in program synthesis, AI, advanced algorithms, signal processing, machine learning, optics, and high-performance computing, and award-winning math and computer science experts,” said Kura Co-Founder and Chief Science Officer Bayley Wang.

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Machine Learning Viewability Manufacturing MarTech 84

Martech Series

AUGUST 30, 2022

6sense Revenue AI is an account engagement platform that helps business-to-business organizations achieve predictable revenue growth using the power of artificial intelligence, data, and machine learning to efficiently convert pipeline to revenue. Marketing Technology News: Data Complexity Untangled by Rowbot.io

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Audience Machine Learning MarTech Education 88

Basis

DECEMBER 1, 2023

However, despite this confluence of factors, many FIs thrive today: They offer security that many alternatives don’t, their products and services are as valuable as ever, and the expertise within these institutions has benefits from educated consultations to hands-on transactions.

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Marketing Education Finance Machine Learning 52

Martech Series

SEPTEMBER 8, 2022

Many of these innovations are changing how legal professionals are approaching their careers, and the need for continuing education is important to them.” ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

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Conversion Machine Learning Healthcare Education 85

Martech

MARCH 3, 2022

Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through training and coaching. How easy is it for business users to customize the machine learning-based models or settings?

Machine Learning 84

Machine Learning Education MarTech Conversion 84

Martech Series

AUGUST 9, 2022

Powered by AI and machine learning, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they are free of bias or manipulation. The alliance will accelerate the build out and monetization of new Seekr verticals in concert with expanding its global audience and reach.

Machine Learning 87

Machine Learning Finance Audience Search Advertising 87

Martech Series

DECEMBER 22, 2022

The company’s online learning and innovation platform continues to deliver new certification courses to enrich and educate the Nebula user community. KLDiscovery Inc. , Nebula is a robust and powerful solution, and KLDiscovery is committed to advancing the user community’s knowledge and proficiency.

Machine Learning 52

Machine Learning Education MarTech Marketing 52

Martech Series

MARCH 7, 2023

Today, Laserfiche’s cloud-first development approach incorporates innovations in machine learning and AI to enable organizations in more than 80 countries to transform into digital businesses. Laserfiche pioneered the paperless office with enterprise content management.

Machine Learning 52

Machine Learning Electronics Healthcare Manufacturing 52

Basis

OCTOBER 21, 2022

Sessions were as much an educational moment as they were a rallying cry—and, often, a reality check. Here are four takeaways you can act on now: 1) Educate, Evaluate, and Engage. And it’s not just about self-education: it’s imperative to also educate and engage with your stakeholders on these industry trends and new opportunities.

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Education Machine Learning Rich Media Audience 52

Martech Series

DECEMBER 9, 2022

With Coveo, we increased our conversion rate by 25% with onsite search, and by 23% with Machine Learning Result Ranking.” – Dan Cornwell, Director of Ecommerce and Digital Experience, Caleres. Our goal is to continually improve. Coveo’s relevance engine is central to the functionality of our ecommerce sites.

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eCommerce Machine Learning Conversion Rate Impressions 70

Martech

JANUARY 22, 2024

It can be used to test mathematical models and to train machine learning models. “It’s You may want to test it with a different education, race, ethnicity, other backgrounds, and genders as well. Synthetic data is artificially generated, not produced by real-world events. Generally created by algorithms or simulations.

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Machine Learning Education MarTech Audience 104

Martech Series

NOVEMBER 1, 2022

While the initial users have tended to be younger, the popularity of short-form video is already a mainstream phenomenon and is having a major impact on every segment of content and online activity – from sports to news, from search to e-commerce, from travel to education.

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Finance Machine Learning MarTech Education 87

Martech

FEBRUARY 23, 2022

Do they understand the needs of prospective customers or could they benefit from further education on the market? The pandemic has forced workers in a wide variety of roles and industries to learn new skills. If so, a sales enablement platform could provide valuable guidance.

Machine Learning 100

Machine Learning Display Advertising SEO Education 100

Martech Series

JUNE 29, 2022

Motivating Privacy-Sensitive Audience with Viral Short Film to Educate Users About Online Privacy Risks. SORTTM’s machine learning model analyzes millions of data combinations to create cookieless targeting groups consisting of people who think and react to ads like one another. Perion Network Ltd.

Machine Learning 52

Machine Learning Cookies Education MarTech 52