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Why DOOH is a big draw for startups and direct response marketers

Digiday

In a quest to boost brand awareness, small businesses and startups that were once focused predominantly on direct response marketing are increasingly adding digital out-of-home advertising to their media mixes. “A Many are pivoting to brand awareness tactics, and rethinking their advertising on Facebook and Instagram.

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Digital Advertising Guide

Adtelligent

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

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BIMBO - Sync social ads with T????V? ?& Sport during the World Cup 2018

AdGlow

The Russia World Cup 2018 was a huge opportunity for brands to grow social media engagement and increase brand awareness.

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How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes

Digiday

Now, since the brand has “reduced our spend within social advertising since the iOS changes” the company takes a “much more balanced” approach, said Bricker, as it has a mix of performance marketing, search, affiliate marketing and streaming ads as well as partnerships with buzzy young-skewing shows like Love Island.

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Six reasons why social media advertising is better than traditional advertising

Banner Flow

What will our so cial media advertising vs traditional advertising guide cover? What is meant by social media advertising? Top six reasons to use social media ads. Better brand awareness . What is meant by social media advertising? . Top six reasons to use social media ads .

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Instagram Marketing Strategy: How You Can Win In The Market!

Lemonads

Sponsored posts were seen only by users following a brands account, but now they’re shown in a discovery-mode while someone is just spending time on their Instagram account increasing brand awareness! Now, as a brand, you can promote photos, ads, videos to anyone that fits your target audience to increase your reach!

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Digital Advertising Strategies During a Recession

PrograMetrix

Of the marketing executives that were surveyed, many of those taking a proactive approach actually increased their digital advertising investments during an economic slowdown. You'll earn greater exposure and brand awareness. That can allow your brand to stand out without as many competitors clamoring for attention.