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Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S antitrust lawsuit. That entity would reportedly remain a part of Alphabet, the Wall Street Journal reports.
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Even if the tech giant were forced to spin off its ad-tech business, it wouldn’t dampen the company’s digital advertising market power, sources previously told Adweek. But if the U.S. Justice Department proceeds with a suit, alleging Google’s ad-tech business is anticompetitive, the $1.5
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