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7. Kamakshi Sivaramakrishnan – raising the Drawbridge

Paleo AdTech

Drawbridge was for some years the ad industry’s leading solution for determining and managing cross-device identity — i.e., determining that different devices belong the same person, household of account using some complicated math. Along the way, she shares what it’s like to shop for real estate in S.F.

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Mobile Ad Creatives Best Practices with InMobi and Celtra [New Report]

InMobi

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why creatives are a key component to ad spend budgets. This is, of course, easier said than done.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

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7. Kamakshi Sivaramakrishnan – raising the Drawbridge

Paleo AdTech

Drawbridge was for some years the ad industry’s leading solution for determining and managing cross-device identity — i.e., determining that different devices belong the same person, household of account using some complicated math. Along the way, she shares what it’s like to shop for real estate in S.F.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network. Marketplace 3.

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InMobi Interstitials

InMobi

In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. An Interstitial is a full page ad which appears between content pages. The user may close the ad to get back to the intended content. If ads were food, you would want to eat Interstitials.

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Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

InMobi

Not only do they offer a powerful way to engage with users, they also give advertisers the flexibility to provide a wide range of interactions on the ad unit that could make it more appealing or drive more conversions.