7. Kamakshi Sivaramakrishnan – raising the Drawbridge
Paleo AdTech
DECEMBER 10, 2023
Drawbridge was for some years the ad industry’s leading solution for determining and managing cross-device identity — i.e., determining that different devices belong the same person, household of account using some complicated math. Along the way, she shares what it’s like to shop for real estate in S.F.
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