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Eight Performance Marketing Channels You Need to Use

MNTN

Programmatic Display Advertising. Programmatic display advertising uses automated technology that can make decisions in nanoseconds to place banner ads on web pages that are likely to hit their target. . Native Advertising. That can make all the difference in whether your content is absorbed or ignored.

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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). To understand this better, consider a popular news website looking to monetize its space through display advertising.

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SIMPLE WAYS TO IMPROVE YOUR AD PERFORMANCE

MediaFuse

But the less conspicuous ad real estate can yield unexpected results. Another way to do this is to style ad links so they resemble the non-advertisement links on the page. So if you monetize a site through display advertising, consider the easy-to-implement strategies featured in this article to help you improve your earnings.

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What Are Pre-Roll Ads and Why Publishers Love Them

Brid.tv

Because of these numbers, pre-rolls are the undisputably most valuable digital ad real estate of the three instream ad types. In other words, basically all video publishers want to advertise in this slot. can help you add pre-, mid-, and post-roll ads to your video streams, along with outstream and display advertisements.

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Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

InMobi

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. By leveraging maximum real estate on the mobile screen, developers can deliver an engaging ad experience to users and significantly boost monetization.

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Extending The Momentum of Your Newly Launched App

InMobi

Obviously, your strategy will need to take into account all three ways to get the best impact. However, it is important to understand the confluence of the organic and paid installs.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.