Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue
InMobi
AUGUST 9, 2013
In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. Another leading European casual game developer saw a 7X increase in conversions while promoting their app using a rich media interstitial ad.
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