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Extending The Momentum of Your Newly Launched App - Ad Formats

InMobi

At times, if you do not have an ad of the right size, the ad network might not allow your ad to go on certain devices thus resulting in lost potential users Leverage different formats Interstitial ads and Rich Media ads are a powerful tool to show ads to users with a wide plethora of benefits.

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Ad Formats to Avoid: Understanding the Most Disliked Ad Formats

Automatad Inc.

This format is highly annoying on mobile devices, where screen real estate is limited, and users have a lower tolerance for delays. Interactive ads Interactive ad formats, such as expandable banners or rich media ads, encourage users to interact with the content.

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Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

InMobi

Another leading European casual game developer saw a 7X increase in conversions while promoting their app using a rich media interstitial ad. By leveraging maximum real estate on the mobile screen, developers can deliver an engaging ad experience to users and significantly boost monetization.

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Top 3 Best Practices for Tablet Advertising

InMobi

With up to 4x more real estate available on tablets, advertisers have the opportunity of showing bigger ads that attract more attention thereby generating more clicks. Since tablet advertising is still in its infancy, advertisers are oblivious to its do and don'ts.

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From Smartphones to Tablets – The Changing Landscape

InMobi

On an average, tablets offer upto 4X more real estate than smartphones and this meaty proposition takes advertising to a different level altogether. Outcome: With users more open to consuming media on tablets, tablets outperform smartphones in terms of ad performance.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. Although it may not bring as much ad revenue as direct deals, it is the best option for selling any leftover ad real estate to advertisers. . Marketplace.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

Owing to a limited screen real estate, easily accessible advertising tools, and lower price point for search ads, mobile ads continue to offer a better, more affordable alternative for promoting your brand to the masses. Using contextual targeting across all Android devices, and creative, video-first optimizations, they observed a 2.5x