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Ad Formats to Avoid: Understanding the Most Disliked Ad Formats

Automatad Inc.

This format is highly annoying on mobile devices, where screen real estate is limited, and users have a lower tolerance for delays. Banner Ads These are your bread and butter for a steady income. Interactive ads Interactive ad formats, such as expandable banners or rich media ads, encourage users to interact with the content.

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Extending The Momentum of Your Newly Launched App - Ad Formats

InMobi

Create a few additional ad banners for the upcoming duration of the campaign and refresh your ads every two weeks or so Create ads of different sizes Devices come in different sizes and so should your ad. Regular Banners vs HD Banners The new double density devices such as iPhone 4 and above, iPad mini etc.

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Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

InMobi

Since an interstitial ad unit is typically 10 times larger than the size of a traditional banner ad and also because of how it appears within the flow of regular content, this type of ad is more likely to capture the user’s attention than other formats.

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Top 3 Best Practices for Tablet Advertising

InMobi

With up to 4x more real estate available on tablets, advertisers have the opportunity of showing bigger ads that attract more attention thereby generating more clicks. Since tablet advertising is still in its infancy, advertisers are oblivious to its do and don'ts.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. Mobile Ad Formats. They all have their advantages and drawbacks, so choose wisely. .

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From Smartphones to Tablets – The Changing Landscape

InMobi

On an average, tablets offer upto 4X more real estate than smartphones and this meaty proposition takes advertising to a different level altogether. Outcome: With users more open to consuming media on tablets, tablets outperform smartphones in terms of ad performance.

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Top 8 Mobile App Advertising Benefits

InMobi

The mantra of real estate is location, location, location. Regardless of whether an advertiser is running 300x250 banners or fullscreen videos, there is almost always only one ad on screen at any one time. percent for rich media advertising. In advertising, location can be just as impactful as well.