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Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

InMobi

Since an interstitial ad unit is typically 10 times larger than the size of a traditional banner ad and also because of how it appears within the flow of regular content, this type of ad is more likely to capture the user’s attention than other formats.

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Ad Formats to Avoid: Understanding the Most Disliked Ad Formats

Automatad Inc.

This format is highly annoying on mobile devices, where screen real estate is limited, and users have a lower tolerance for delays. Their hidden nature reduces visibility, engagement and lower conversion rates. Banner Ads These are your bread and butter for a steady income. Plus, they’re mobile-friendly.

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Extending The Momentum of Your Newly Launched App - Ad Formats

InMobi

Create a few additional ad banners for the upcoming duration of the campaign and refresh your ads every two weeks or so Create ads of different sizes Devices come in different sizes and so should your ad. Regular Banners vs HD Banners The new double density devices such as iPhone 4 and above, iPad mini etc.

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Top 3 Best Practices for Tablet Advertising

InMobi

Optimal tablet usage generates 3x higher CTRs and conversion rates than smartphones. With up to 4x more real estate available on tablets, advertisers have the opportunity of showing bigger ads that attract more attention thereby generating more clicks.

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From Smartphones to Tablets – The Changing Landscape

InMobi

On an average, tablets offer upto 4X more real estate than smartphones and this meaty proposition takes advertising to a different level altogether. Outcome: With users more open to consuming media on tablets, tablets outperform smartphones in terms of ad performance.