Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue
InMobi
AUGUST 9, 2013
Since an interstitial ad unit is typically 10 times larger than the size of a traditional banner ad and also because of how it appears within the flow of regular content, this type of ad is more likely to capture the user’s attention than other formats.
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