What Are Pre-Roll Ads and Why Publishers Love Them
Brid.tv
SEPTEMBER 30, 2022
Because of these numbers, pre-rolls are the undisputably most valuable digital ad real estate of the three instream ad types. In other words, basically all video publishers want to advertise in this slot. First, the CPM for pre-rolls is higher, so publishers can earn more money. This means two things.
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