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What Are Pre-Roll Ads and Why Publishers Love Them

Brid.tv

Because of these numbers, pre-rolls are the undisputably most valuable digital ad real estate of the three instream ad types. In other words, basically all video publishers want to advertise in this slot. First, the CPM for pre-rolls is higher, so publishers can earn more money. This means two things.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. There are several ways in which you can market your business using mobile advertising.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. On the other hand, it offers publishers some of the highest CPMs.

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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

Based on this data, his company invested more heavily in reaching women through display advertising. He also found that visitors browsing real estate sites converted 50% better, prompting him to increase spending on that demographic as well.

ROI 96
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Navigating the World of Franchise Ads: A Comprehensive Guide

Single Grain

There may also be other costs associated with running a franchise, including royalty fees, which are ongoing payments made to the franchisor, and costs for things like inventory, equipment, and real estate. An illustration of pay-per-click advertising is Google Ads.

SEO 52