Brid.tv

DECEMBER 21, 2022

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

SEPTEMBER 30, 2022

Because of these numbers, pre-rolls are the undisputably most valuable digital ad real estate of the three instream ad types. In other words, basically all video publishers want to advertise in this slot. First, the CPM for pre-rolls is higher, so publishers can earn more money. This means two things.

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67