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Eight Performance Marketing Channels You Need to Use

MNTN

Programmatic Display Advertising. Programmatic display advertising uses automated technology that can make decisions in nanoseconds to place banner ads on web pages that are likely to hit their target. . Native Advertising. That can make all the difference in whether your content is absorbed or ignored.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both.

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.