Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Netflix Is Launching Its Own Ad Tech
Remember back when Netflix insisted it would never run ads on its platform? Well, not only does it now have 40 million MAUs for its AVOD tier, it’s also launching an ad tech platform.
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Walled Garden Platforms Are Drowning Marketers In Self-Attributed Sales
Sales are way up; ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms say.
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Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability
Remember that car you had in college? You took it everywhere and used it for everything. You loved it. Sadly, you eventually outgrew it. You needed more room, some basic safety features, and it had a faulty transmission that wasn’t worth replacing.
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Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck
The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms.
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YouTube Is Invading The Living Room
Views of Shorts on CTV devices more than doubled last year, people watch more than 1 billion hours of YouTube daily on their TVs – and other fun facts from YouTube’s Brandcast event.