Adweek

JULY 21, 2022

Facebook began rolling out a new way for users of its flagship mobile application on Android and iOS to experience content, enabling them to choose between a Home tab and a Feeds tab. The Home tab, which is what people will see when they initially access the app, will function along the lines of the.

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Adweek

SEPTEMBER 9, 2022

Statistics show that a large percentage of adults combo-feed rather than adopt a rigid path, but often feel judged for doing so. The respective stigmas around breastfeeding or using formula often dominate conversations around infant care, pressuring parents to definitively choose one option or the other.

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Adweek

APRIL 8, 2024

The new The Walking Dead spinoff is going to the dogs, and AMC Networks wouldn't have it any other way. Ahead of its in-person upfront event slated for April 10 at Chelsea Factory in New York, AMC Networks is making several announcements, including revealing its next foray into intellectual property from The Walking Dead universe,

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AdExchanger

DECEMBER 5, 2023

Taboola […] The post Is Chumbox Economics Feeding The Industry’s MFA Problem? In the same period, the two firms paid publishers $1.6 billion for placing their infamous “chumboxes” on their websites. Both Taboola and Outbrain refer to these costs as Traffic Acquisition Costs (TAC). appeared first on AdExchanger.

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Media 108

AdExchanger

NOVEMBER 23, 2022

The post Comic: The Sponsored Feed appeared first on AdExchanger. A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem….

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Advertising Retail Media 108

AdExchanger

MARCH 30, 2023

After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its feed environments. The post Meta’s In-Feed Brand Suitability Tools Are Ready For Prime Time appeared first on AdExchanger.

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Media Advertising 104

Martech Series

JANUARY 5, 2023

Product data feeds provide all the essential information about your business’s online product offerings. There are many places to send this data, but the struggle is real for many ecommerce marketers who don’t know how to tell if Amazon or Google is the best data feed. Data plays a key role in ecommerce.

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CPC eCommerce Conversion Food 98

AdPushup

OCTOBER 21, 2023

Discover how in-feed ads can enhance your content strategy and drive revenue in our comprehensive Publisher’s Guide to In-Feed Ads. In-feed ads have emerged as a powerful tool for publishers [.] Learn the best practices for a seamless user experience.

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Adweek

JUNE 1, 2022

Twitter is testing the addition of the ability to toggle between For You and Latest timelines within its Communities. The test is being conducted with a group of users across Android, iOS and the web, and the setting they choose will become their default each time they visit the specific Community they made the choice.

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Digiday

OCTOBER 31, 2023

Podcast networks are distributing new shows through existing feeds for large podcast franchises to find new audiences. In August, NPR execs told Digiday they were consolidating podcasts into fewer feeds to spotlight different shows, given how competitive the podcast industry has become. Continue reading this article on digiday.com.

Audience 80

Audience Media Marketing 80

Marketing Dive

MAY 4, 2023

The long-running Feed The Beat program continues to connect the culture-focused brand with a diverse slate of artists and their fans.

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AdExchanger

NOVEMBER 10, 2022

Continue reading » The post Amazon’s Sponsored Feed; For TikTok, Growing Up Means Creator Rev Share appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s For Sale? Amazon has started down the path of “Googlification.” Which is to say, its search engine.

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Ad Exchange 98

Adweek

MAY 4, 2023

Shortly after running its first paid ads on Twitter this spring, cannabis conglomerate Curaleaf saw its following on the platform balloon by 300%, while its competitor Trulieve got a 214% boost in its web traffic. Senior leaders at both companies hailed the newfound ability to buy media on the popular but problematic social channel, which.

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Media 286

AdExchanger

AUGUST 16, 2022

Continue reading » The post Google Is Creating A Panel To Feed Its Conversion Models appeared first on AdExchanger. The panel will serve as a truth set to validate the models Google uses to estimate online conversions across its.

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Conversion Media Marketing 98

Ad Tech Daily

MARCH 6, 2023

Now, brands can leverage DV’s independent measurement to verify the quality of their media campaigns on Twitter’s Home Timeline NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expanded partnership with Twitter to offer in-feed brand safety and suitability measurement (..)

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Ad Tech Media Advertising 81

Exchange Wire

APRIL 2, 2024

On today’s news digest: Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed Last week, Hulu on Disney+ launched in the US under the Disney Bundle subscription option. The merger has brought [.]

Entertainment 59

Entertainment Media 59

Martech

OCTOBER 7, 2021

Supporting the Quaker Oats “Good Starts Here” campaign, Good-Loop helped feed hunger-insecure families at scale, while fueling a 44% uplift in the perception of Quaker Oats as a brand focused on community good. “Being able to work with Feeding America was a fantastic manifestation of Quaker Oats’ founding purpose.”

Advertising 101

Advertising Food A/B Testing Media 101

Adweek

AUGUST 2, 2022

At 17, I made a vow to "never work a desk job a day in my life," and clearly, I've walked down a completely different path as a digital executive for a global retail company. However, the monetary realities of being a struggling artist were beyond daunting. When your heart is driving 100% of your.

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Retail 240

VideoWeek

JULY 11, 2023

Over the last few years we’ve seen YouTube and Facebook launch scrollable short-form feeds, attempting to emulate TikTok’s popular format. The company hasn’t yet announced whether ads will appear within this feed. Twitch plans to test limited versions of the feed prior to a full launch this Autumn.

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Audience Advertising Media 40

Digiday

OCTOBER 6, 2022

In some ways, it’s even more complicated on Spotify: To offer a podcast subscription, podcasters have to re-upload the show’s feed to Spotify’s podcast platform Anchor, which then gives a “double-feed effect,” said QCode chief strategy officer Steve Wilson. Inability to connect existing subscribers.

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Media Audience Marketing 70

Exchange Wire

AUGUST 2, 2023

Zefr’s third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution provides marketers with even more transparency in their Meta campaigns, measuring GARM brand safety and suitability across both Instagram and Facebook Feed placements. Additionally, the [.]

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Marketing 52

Martech Series

SEPTEMBER 15, 2022

Web3 and AI-driven Brand marketing platform, Ojamu, announced an integration of industry-leading Chainlink Price Feeds to help power real-time token price analytics for market comparisons on Ojamu Intelligence Platform (OIP).

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Brand Awareness Marketing Machine Learning MarTech 73

Adweek

MARCH 11, 2024

But what if your feed is not like the others? As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. In the latest research study from iHeartMedia and Morning Consult, "The New American Consumer and the Marketing Divide," the audio company took a closer look at.

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Marketing Dive

APRIL 27, 2023

“Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news.

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Adweek

OCTOBER 24, 2023

Google introduced brand consideration tool, Video View campaigns, which places ads across in-stream, in-feed and Shorts placements. Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by default, the latest example of platform algorithms choosing where ads ultimately run.

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Media 314

Adweek

DECEMBER 20, 2022

TikTok is releasing a new feature aimed at providing clarity on why a specific video appeared in a user's For You feed. Users can go to the share panel on a video in the For You feed and tap "Why this video," which will bring up reasons why that particular piece of content was recommended.

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VideoWeek

NOVEMBER 28, 2023

Buyers are increasingly taking an omnichannel approach to campaign planning, and are looking at different data sources which can help them do this more effectively says Steve Broadhead, MD EMEA at Nexxen.

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Audience Ad Tech 52

AdPulp

AUGUST 2, 2021

The post IHOP Feels Our Hunger—Is Uniquely Prepared to Feed Us Pancakes appeared first on Adpulp. I do like this bit of positioning: “For parents who’ve been making their own pancakes, and for night owls who missed staying up ’til dawn…” It’s an […].

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Food 57

AdPulp

OCTOBER 15, 2019

The post Celebrity Cruises Wants To “Feed Your Head” appeared first on Adpulp. Now, in its newest spot, Celebrity Cruises goes back 52 years in time to LSD-dipped San Francisco. I admit that travel can be exotic, but it […].

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Marketing 66

Adweek

SEPTEMBER 22, 2023

September is Hunger Action Month, and Navy Federal Credit Union with agency MRM launched No Plate Left Behind, an AR-driven campaign to raise donations for Feeding America to combat hunger in the military community. From now until Oct. 31, No Plate Left Behind will allow people to scan a QR code on printed materials and.

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Agency Advertising 287

Adweek

SEPTEMBER 14, 2023

Genius Sports is the exclusive distributor of the NFL's data and Next Gen Stats feeds to global media. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The integration will be available to select Lens partners.

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Media Marketing 289

Adweek

JUNE 6, 2022

The Sensitive Content Control options Instagram introduced for its Explore feed last July were extended to all places on the platform where Instagram recommends content. Sensitive Content Control is now available in Accounts You May Follow, hashtags, in-feed recommendations, Reels and search.

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Marketing Dive

APRIL 27, 2023

Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform.

Advertising 89

Advertising 89

Adweek

NOVEMBER 9, 2022

When a user mutes a community, that community's posts will be removed from their notifications and their Home/Popular feeds, including Home feed recommendations. Reddit began rolling out a new community muting feature on its mobile applications Wednesday, aimed at giving Redditors more control over their experience on its platform.

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More About Advertising

JULY 26, 2020

Ben Harwood is European creative director at Feed and also co-founder of branding agency So Far So Good. He works with clients including eBay, Spotify, Nestle and Adidas. Desert Island Ads I’ve always loved the innate ability of adverts to make you feel something. They ignite conversations, stir emotions, force you to remember times in.

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Conversion Agency Advertising 64

Adweek

MAY 4, 2023

Previously, Meta offered AR ads in its Facebook and Instagram feed. Brands such as Sephora and Tiffany & Co. tested Meta's update, which included AR filters to market to the company's younger audience.

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Advertising Audience Marketing 273

Adweek

JULY 21, 2023

There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. To break through, a higher creative standard is being.

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