Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer
Martech Series
JANUARY 31, 2023
CTR and CPC Rates Across Social Platforms Most industries saw a decrease in click-through rates (CTR) across social platforms over the past year with the services, electronics, and banking sectors experiencing the biggest drops. Again, this is likely attributable to the year-end shopping season and competition for advertising space.
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