Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer
Martech Series
JANUARY 31, 2023
CTR and CPC Rates Across Social Platforms Most industries saw a decrease in click-through rates (CTR) across social platforms over the past year with the services, electronics, and banking sectors experiencing the biggest drops. This is likely due to consumer concerns around the heightened cost of living and economic uncertainty.
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