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What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

CPC Cost-per-click (CPC) is relatively superficial because it only shows the cost of each click without much context. That said, it’s actually a pretty useful metric when monitoring your finances and making projections, especially if you work with a platform that filters out unwanted clicks.

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11 Best Affiliate Networks for Publishers [2023]

Monetize More

The referral program options that Affiliate Marketing offers include: Cost-per-click (CPC) affiliate programs that pay each time a user clicks the link Cost-per-lead (CPL) affiliate programs that pay whenever you receive a lead The affiliate programs that directly refer sales are the most effective referral programs.

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11 Best Affiliate Networks for Publishers [2023]

Monetize More

The referral program options that Affiliate Marketing offers include: Cost-per-click (CPC) affiliate programs that pay each time a user clicks the link. Cost-per-lead (CPL) affiliate programs that pay whenever you receive a lead. Their customers who use a unique affiliate link when purchasing the product earn an affiliate commission.

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Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

Lemonads

CPC Cost-per-click or CPC is also one of the original structures and it’s almost as old as the digital advertising industry. However, as with other simple conversion flows, it’s important to note that CPC payouts are not as high as with CPI and similar alternatives.

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Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

For example, publishers belonging to a high-value niche like technology and finance news might get good CPM throughout the year compared to other publishers. CPM, CPC, CPI, CPA, and CPL are the most common pricing models used by advertisers. CPC stands for ‘cost per click’, and advertisers pay once users click on the ad.

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