Understanding CPM: The Key Metric for Publishers’ Revenue Generation
Automatad Inc.
JANUARY 13, 2023
For example, publishers belonging to a high-value niche like technology and finance news might get good CPM throughout the year compared to other publishers. CPM, CPC, CPI, CPA, and CPL are the most common pricing models used by advertisers. CPC stands for ‘cost per click’, and advertisers pay once users click on the ad.
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