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SEPTEMBER 6, 2023

Nicely done and a good … The post A mixed 30-second bag: Amazon Business, Hillarys and UK Finance first appeared on More About Advertising. First up is Amazon Business from Joint showing that Rome really could have been built in a day, if only Emperor Bezos had been in charge.

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JANUARY 25, 2024

Timely in a way as current IPA president Josh Krichefski from EssenceMediacom is promoting a ‘People First’ agenda aimed at improving mental health in agencies. The census clearly shows there’s much … The post IPA agency census shows industry beset by instability first appeared on More About Advertising.

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VideoWeek

NOVEMBER 20, 2023

Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5

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JANUARY 31, 2024

Another new wave of creative agencies seems to be outperforming their holding company rivals (Gut and Uncommon Creative Studio, both recently acquired, being perhaps the main examples.) Weiss is creative … The post Former DDB boss Weiss’s new agency promises clients a Quality Experience first appeared on More About Advertising.

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DECEMBER 15, 2023

And this without a media agency, where most of the trad. holding companies’ revenue … The post MAA holding company, media agency and person of the year first appeared on More About Advertising.

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All About Advertising Law

MARCH 9, 2020

The staff of the Federal Trade Commission’s (FTC) Bureau of Consumer Protection released a much-anticipated paper on small business financing that highlights enforcement dangers on February 26, 2020. Finance providers that offer products with different features.

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FEBRUARY 21, 2024

for the year (Q4 5.7%) with creative and other agencies going into retreat (-1.6% It’s now pretty clear why CEO Mark Read … The post US market and creative agencies weigh on WPP first appeared on More About Advertising. Media did best with Group[M growing 4.9% for the year, -3.4%

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More About Advertising

OCTOBER 10, 2023

MediaSense and the World Federation of Advertisers (WFA) have put the cat among the pigeons with a new client survey – The Future of Media Agency Models – with one in four of the more than 70 multinational marketing organizations surveyed for the report saying they plan to consolidate media, creative, data and technology agencies … (..)

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More About Advertising

MARCH 12, 2024

International experience agency OBE Worldwide has bought a majority stake in London experience start-up Playymaker Experiential. Playmaker, led by managing partners Ian Hayne and James Hogben (below), works on global clients including J.P.

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VideoWeek

JUNE 28, 2023

Companies across the media and advertising landscape are now taking steps to measure the emissions generated by their business – which includes their own direct emissions, and those generated by other companies in their supply chain as a result of their business. This shows the extra sales generated by advertising, in money terms.

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FEBRUARY 14, 2024

Sainsbury’s is expanding its in-house creative and production agency Zest and is looking to fill over 30 new jobs. Director of brands, planning and creative Radha Davis … The post Sainsbury’s boosts in-house agency Zest with hiring spree first appeared on More About Advertising.

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JANUARY 10, 2023

If you’re an agency what do you do with a product or service that’s a complete lemon? The post A growing challenge for advertisers and agencies: matching the ads to the (iffy) product first appeared on More About Advertising. Not a DDB/VW lemon obviously.)

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JANUARY 2, 2024

Accountants Moore Kingston Smith have been looking into which UK agencies and agency execs earn the most and top agency outside the big quoted ad holding groups is Wieden+Kennedy London with fee income per head of a dizzying £290,164. MKS reckons £110,000 – £130,000 is a pretty decent performance.

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MARCH 5, 2024

The future for agencies (some of them anyway) is as a “validator” between the tech giants and advertisers, according to S4 Capital’s Sir Martin Sorrell (below) writing the other day in the The Times. He also said the future was almost entirely digital but we’ve heard that before (he may be right of course.)

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MARCH 19, 2024

WARC has announced its list of top-scoring media campaigns based on global and regional awards shows, along with brands, agencies and holding companies. Media campaign/ ‘Phone It In’ by PHD Auckland / Colenso BBDO Auckland for Skinny.

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DECEMBER 15, 2021

2021 was a surprisingly good year for the ad holding companies, boards and shareholders anyway, as advertising bounced back from the still-with-us pandemic, money pouring into digital mostly although TV did well.

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DECEMBER 18, 2022

Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA and strategic partner The Observatory International. The post WFA: more clients satisfied with agencies – media agencies questioned and digital going up first appeared on More About Advertising.

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MARCH 17, 2021

MSQ has had a busy time in the pandemic and now the marketing group has bought another well-known name, digital and customer engagement agency MBA. As Maher Bird Associates the agency was backed by. The post Now MSQ adds customer engagement agency MBA first appeared on More About Advertising.

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More About Advertising

OCTOBER 12, 2023

Havas in London found itself centre stage this week as ER protesters about … The post New Shell agency Havas at a loss for words as Extinction Rebellion invades first appeared on More About Advertising.

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FEBRUARY 17, 2021

Once upon a time any new creative agency that made an impact could expect the big ad holding companies to come knocking but it doesn’t seem to be the case these days. The post Is Publicis Octopus B2B deal another pointer agency groups are giving up on advertising? first appeared on More About Advertising.

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Fuel Lines

JULY 16, 2012

He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility.

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Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Why we care.

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More About Advertising

MARCH 22, 2021

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with creative agency MullenLowe and media agency Manning Gottlieb OMD.

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Basis

SEPTEMBER 26, 2022

Agency and brand leaders, we’re about to give you a jump scare. Billing is often a stressful part of the advertising campaign lifecycle, a point of frustration for agencies and brands alike, and a snag in otherwise satisfying agency-brand relationships. The impact on agencies as a whole, as you might expect, is massive.

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VideoWeek

JULY 24, 2023

Many conversations around sustainability in advertising focus specifically on carbon emissions. ‘ESG’ – environmental, social, and governance – frameworks used within the finance sector look at sustainability much more broadly. But sustainability goes beyond just carbon emissions.

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All About Advertising Law

MARCH 28, 2017

With all eyes on the CFPB and its future fate, it’s easy to overlook the FTC’s activities in the consumer finance world. Importantly, as an independent agency with a bipartisan commission, the FTC is more insulated from the political trade winds that executive agencies confront. But that would be a mistake.

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Digiday

OCTOBER 6, 2022

As the working world continues to redefine work culture, client relationships are often influencing the way agencies and media firms make real estate decisions. That new reality partly drove executives at independent agency Boathouse to rethink how and where they set up shop. Tug, an independent global agency, is expanding to the U.S.

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More About Advertising

NOVEMBER 16, 2018

WPP’s outgoing CFO Paul Richardson (below) has been giving delegates at a conference in Barcelona a peek under the bonnet of the stuttering holding company limo. First off he’s confirmed that WPP plans to sell up to 80 per cent of its research unit Kantar, hoping to keep between 20 and 40 per cent depending.

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More About Advertising

MARCH 20, 2023

The post New Eurostar picks DDB agencies first appeared on More About Advertising. Now both arms are rebranding as Eurostar after a merging with sister company Thalys in France and Eurostar has reportedly chosen adam&eveDDB in the UK and DDB Paris as.

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JULY 31, 2023

M&C Saatchi, still to go-to agency for anything institutional, and media agency Goodstuff have been appointed by UK Finance, the trade body for banking and finance, to … The post M&C Saatchi and Goodstuff win mortgage help task first appeared on More About Advertising.

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More About Advertising

JUNE 14, 2021

Digital marketing agency Croud is one of those that’s sneaked under the radar and the UK-based global agency – backed with £30m from LDC in 2019 (LDC is also an investor in another go-go agency MSQ) – is stepping up its acquisition programme by hiring Amit Khanna as head of mergers & acquisitions (M&A).

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VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 posted its Q2 financial results on Thursday, with overall revenues up one percent year-on-year, but advertising revenues down by one percent. Top Stories.

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Digiday

OCTOBER 4, 2022

According to Digiday+ Research, 53% of agencies think a recession will occur in the next six months, and 66% think one will occur in the next year. With a potential recession still on the table, the 4A’s leader spoke with Digiday about her best advice in talent, business development and finance for agencies in the current economy.

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Digiday

MARCH 27, 2023

It’s a scenario that represents a misguided dynamic in digital advertising, one that does a disservice to all parties. The advertiser would plug in a series of characteristics, such as men aged 35–40 on the East Coast, and ad tools would spit out publishers who claimed to meet those criteria.

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FEBRUARY 26, 2020

Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate seal of approval – the appointment by Ikea, consistently one of the world’s best advertisers, to handle its business in home territory Sweden, Finland, Norway, Denmark, Portugal and Belgium.

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More About Advertising

FEBRUARY 24, 2021

The post Pandemic job cuts another sign of reduced role for agencies first appeared on More About Advertising. The cost of such exits usually comes under “restructuring,” a handy euphemism. This isn’t surprising (and there may.

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NOVEMBER 30, 2022

Global independent Out of Home media agency Talon is rebranding with ‘Think Outside,’ emphasising its increased global scale as the biggest OOH independent media agency worldwide. The post Leading OOH media agency Talon rebrands to major on global scale and ambitions first appeared on More About Advertising.

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