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ADvendio Winter ‘23 Release: New Features and Enhancements

Advendio

As a result, our ADvendio Product & Development team launches new customer-focused features and updates every month to ensure that our omnichannel advertising management platform is future-proofed to meet the evolving needs of advertising industry stakeholders. The information delivered is synchronized with connected ad servers.

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The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

VideoWeek

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Top Stories Altice Europe Explores Teads Sale Dutch telco Altice Europe is considering selling Teads, the outstream video advertising business.

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Tremor International Group Rebrands as Nexxen 

Unruly

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.

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What is Digital Ad Operations?

Ad Ops Hero

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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What Is an Order Management System (OMS) and How Does It Work?

Clearcode

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. Advertisers want quick responses with accurate offers and sales representatives want to close deals fast. Advertising and Revenue Management Agencies. Optimize advertising campaigns.

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ADvendio’s Seamless Connections for Media Buying & Selling

Advendio

At ADvendio, we specialize in providing an interconnected advertising management platform for our customers to allow them to centralize all advertising needs without relying on dozens of disconnected systems and manual processes. Media Selling Connections for Digital Advertising.

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How much ad revenue can apps generate?

Monetize More

Every brand, organization, or agency seems to have an app these days. What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work?

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