VideoWeek

AUGUST 14, 2024

They may not be the first thing that comes to mind when talking about IDs in an advertising context, but creative IDs are a key part of advertising infrastructure. But within the digital pipes which transact and place ads, it’s not so obvious. For example, and Ad-ID code might look something like this: COCO0005000H.

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VideoWeek

APRIL 10, 2024

The European Video Awards are returning this year to celebrate the industry’s leading innovators in video and CTV advertising. The deadline for entries is May 3rd , so there’s less than four weeks left to submit an entry. The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024.

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Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

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Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

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VideoWeek

SEPTEMBER 29, 2023

The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

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Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

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VideoWeek

FEBRUARY 27, 2023

The European Video Awards are back and will be celebrating the industry’s leading innovators in video & CTV advertising. Entries are now open, so don’t hold back if you would like to nominate your company, clients or colleagues.

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Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. But a second agency executive said they have noticed the impact.

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VideoWeek

JULY 19, 2024

The European Video Awards, now in its third year, celebrates the industry’s leading innovators in video and CTV advertising. Best CTV Ad Tech Innovation MiQ Wurl Publica by IAS Broadpeak OpenX Best Video Ad Tech Innovation TargetVideo Sportradar Publica by IAS Onyx by Outbrain Bonnier News Virtual Minds GmbH EX.CO

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InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

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Digiday

NOVEMBER 28, 2022

It wouldn’t be a period of penny pinching in advertising without the in-house topic coming into sharp focus again. So here it is, the perennial reality check on how (and how not) marketers are using in-house teams to exert more control over how their ad dollars are spent. The agency, no doubt. “I The critical part of the plan?

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Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

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Digiday

APRIL 16, 2023

Sean Buckley, Magnite’s CRO, said the launch of ClearLine was a response to direct demand from media agencies for a more direct means of sourcing inventory “in certain scenarios” and that it offers participating publishers more flexibility. SpringServe, our video ad server, is the foundation for ClearLine.

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

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Digiday

FEBRUARY 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify At the beginning of February, advertising agency Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S.,

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OpenX

SEPTEMBER 11, 2024

Adaptive streaming advertising is a technology that provides a smooth viewing experience for users with different devices and internet speeds. Our ads need only minimal load-time even for high-quality video ads, regardless of connection types. There are a number of benefits for advertisers who use adaptive streaming.

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Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

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InMobi

FEBRUARY 23, 2021

Today’s mobile advertising environment is increasingly dominated by real-time bidding (RTB) and programmatic buying, which is why all marketers need to know the ins and outs of programmatic in-app advertising. In short, programmatic advertising is defined as the buying and selling of inventory through an automated bidding system.

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VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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Flashtalking by Mediaocean

FEBRUARY 28, 2023

New York, New York -- Globe Newswire, February 28, 2023 – Mediaocean , the mission-critical platform for omnichannel advertising, today announced an additional MRC accreditation for unified metrics spanning ad serving and verification across channels. For more information visit www.flashtalking.com or www.mediaocean.com.

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Paleo AdTech

DECEMBER 10, 2023

It proved particularly attractive to large media agencies. A native of Belgium, Katrin began her advertising career around the digital planning function at Havas, first in Belgium and then in London. Its user data was incorporated into Havas’ Adnetik platform, an early agency buy-side platform or DSP.

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Ad Ops Hero

JANUARY 25, 2021

Online advertising metrics and KPIs are key essentials whether you are running a paid advertising or simply tracking the website metrics. Collection of data is a crucial requirement of analyzing the performance the ad campaign and implement the best practices derived from collected data. Advertising Metrics.

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Clearcode

SEPTEMBER 7, 2022

It is an issue that needs action and one that is top of mind for consumers, brands, media agencies, and investors. But will the programmatic advertising industry treat it as a temporary trend, or will it stay with us for a longer time? How Many CO2 Emissions Does an Advertising Campaign Produce? Key Points. Table Of Contents.

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Paleo AdTech

DECEMBER 10, 2023

David Carlick was a key player in the early years of DoubleClick and lead the Silicon Valley office of the legendary B2B agency Poppe Tyson , which did so much to bring ads to the nascent internet via clients such as Netscape and Silicon Graphics. Carlick’s work for a once-rocking, now kaput, PC company.

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Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Agencies don’t appear to be shy at all about the gains they say they’ve achieved already.

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VideoWeek

AUGUST 3, 2022

STV, UKTV and Channel 5 are covered by CFlight too, meaning it covers over 98 percent of UK broadcaster advertising. Earlier this year the product entered beta testing, giving a number of media agencies and brands access to the data for the first time. “And that’s what agencies are really excited for.

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Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.”

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Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

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Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Paleo AdTech

MAY 9, 2023

It proved particularly attractive to large media agencies. A native of Belgium, Katrin began her advertising career around the digital planning function at Havas, first in Belgium and then in London. Its user data was incorporated into Havas’ Adnetik platform, an early agency buy-side platform or DSP.

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VideoWeek

JANUARY 26, 2023

Decoupling the ad server from the exchange will open up the supply chain for more competition. We could see significant shifts in advertisers focusing on the consumer path rather than supply path optimisation (SPO). Marketers will benefit from a much more competitive industry with lower costs and more innovative products.

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Ad Monsters

MAY 1, 2024

The MFA debacle plagued the minds of publishers and advertisers alike last year, and many made pledges to do their best to eradicate their existence on their sites. Buyers, particularly at agencies, are extremely stretched. Could you elaborate on how this alignment is achieved and its impact on targeted advertising?

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MNTN

MARCH 14, 2024

Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time.

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