Adweek
AUGUST 27, 2024
Google's upcoming adtech antitrust trial suffered a setback today, as evidence emerged that it relied on a policy to avoid retaining messages that relate to the case, the DOJ argued. Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia considered a motion today from the U.S. Department of Justice seeking.
The Ad Tech Blog
AUGUST 28, 2024
Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. Introduction to Emotional Engagement in Advertising Key Points Emotional engagement drives consumer behavior Neuroscience helps measure emotional responses AI can analyze and optimize emotional engagement Effective emotional engagement boosts ROI U
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Martech
AUGUST 26, 2024
Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here are five of the most important developments. 1. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves.
AdExchanger
AUGUST 30, 2024
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9. It also doesn’t want Index Exchange CEO Andrew Casale, OpenX CEO John Gentry, Vox CRO Ryan Pauley or The Trade Desk’s CRO Jed Dederick on the stand. And the […] The post Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 27, 2024
Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best. There are countless blogs, newsletters, and experts offering "tips and tricks," questionable algorithm hacks, thoughts on trends, and other advice.
Seth Godin
AUGUST 29, 2024
Pharmacists used to mix chemicals by hand to create prescriptions. Opticians used to grind lenses from scratch. Lawyers used to start with an empty page. Graphic designers needed to know how to draw. All of these jobs are still important. None of them are the same as they were thirty years ago. In your work, are you fighting the change or leading it?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 27, 2024
Omnicom is centralising its creative agencies under TBWA leadership in a new entity Omnicom Advertising Group (OAG.) This mirrors its media entity OMG. OAG will be led by TBWA CEO Troy Ruhanen (below.) TBWA’s Deepthi Prakash and CFO Denis Streiff also take senior roles. This is a considerable comedown in the world of Omnicom for … The post TBWA on top as Omnicom forms new Omnicom Advertising Group first appeared on More About Advertising.
Adweek
AUGUST 26, 2024
Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers. The program gave agencies discounts, special.
Seth Godin
AUGUST 27, 2024
It’s so tempting to write for everyone. But everyone isn’t going to read your work, someone is. Can you tell me who? Precisely? What did they believe before they encountered your work? What do they want, what do they fear? What has moved them to action in the past? Name the people you’re writing for. Ignore everyone else.
Martech
AUGUST 27, 2024
Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. AI-powered insights. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queri
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AdExchanger
AUGUST 28, 2024
Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom in Alexandria, Virginia, over allegations that Google operates and maintains an illegal monopoly in the digital advertising market. Starting last week and into this week, hundreds of court-filed declarations, emails, depositions and other documents were […] The post Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding appeared first on AdExchanger.
Adweek
AUGUST 29, 2024
The former chief executive of Fortune, Alan Murray, is joining The Wall Street Journal this fall, where he will play a key role in building out its events business, according to two sources familiar with the move. The hire was first reported by ADWEEK earlier this week. Murray and The Wall Street Journal declined to.
Seth Godin
AUGUST 24, 2024
Google made a fortune and honed sponsored search results into an art form. The theory is that people who want the traffic the most will pay for the clicks, and of course, if the advertisers don’t have something you ultimately want, they’ll just waste their money. Let the market work it out–the dollars become a self-fueling sort of search algorithm.
Martech
AUGUST 30, 2024
Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s definitely a good idea to collect first-party data, third-party cookies were created for a very good reason, and they still remain a useful tool that website owners should not ignore — even as they become less common and reliable.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
AUGUST 26, 2024
It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests. These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed […] The post Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging?
Adweek
AUGUST 26, 2024
B2B campaigns aren't usually known for being flashy. They're often filled with insider jargon and take a fairly cut-and-dry approach to their messaging. But they don't have to be that way, as a new campaign for cybersecurity company Palo Alto Networks proves with its sci-fi fantasy. Palo Alto Networks assembled an A-list team of Hollywood's.
Seth Godin
AUGUST 26, 2024
The end of the trail is usually difficult, but without the long and winding approach, there isn’t much of a mountain. The greatest hits reel and the stunning photographs leave out most of the hard work. There’s a lot to be said for showing up, one foot in front of the other. In fact, those are the only people who make it to the steep part in the first place.
Martech
AUGUST 27, 2024
AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
AUGUST 28, 2024
AlgoriX, an independent global media and technology company and leading provider of advertising solutions, announces a strategic migration to Google Cloud, integrating its data computing, machine learning, and AI infrastructure to the platform. In doing so, the company seeks to [.] The post AlgoriX Migrates to Google Cloud, Leverages Advanced AI & Machine Learning Tools to Drive Innovation appeared first on ExchangeWire.com.
Adweek
AUGUST 27, 2024
The generation we call the "Next Gen" is approaching content in a fundamentally different way from past demographics; it's seen as a notoriously difficult group to capture for any meaningful period. But the one thing that keeps them where they are, that grabs their attention for longer than most sports broadcasts or primetime TV shows.
Seth Godin
AUGUST 25, 2024
If you have a series of tasks to do, it’s easier to ignore this question and simply get back to work. Doing the tasks is more efficient than coordinating the help. But if your work is a project , a bigger mission that involves making a change happen, it’s much more productive to accept help. When we have a project, part of the work is to enlist others in figuring out how to make the change we seek.
Martech
AUGUST 29, 2024
Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Here’s how to maximize your conference ROI, from planning to follow-up. 1.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
AUGUST 26, 2024
On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The post Comscore Audience Data Will Now Be Available In FreeWheel’s Platform appeared first on AdExchanger.
Adweek
AUGUST 26, 2024
If 2024 has taught us anything about brand tie-ups, it's that the more unlikely the collab, the better. In the last eight months, we've seen brands partner on a variety of products, campaigns, and experiences. Polly Pocket has gone life-sized with Airbnb, Dunkin' and Scrub Daddy forged an alliance to make cleaning fun, and Charlotte.
Seth Godin
AUGUST 30, 2024
When a non-expert brings a strong point of view to a complex discussion, the words might not mean what they seem to mean. What might be being said is, “I’m worried. I’m afraid. I don’t understand. I am looking for solace.” Answering emotional word salad with logical insight doesn’t do anything at all for these feelings.
Martech
AUGUST 28, 2024
The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A cross-device approach should create a seamless experience, recognizing that consumers increasingly use multiple devices and want to access services on their own terms. Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Monsters
AUGUST 26, 2024
Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape. New platforms, data-driven targeting strategies, and cutting-edge measurement solutions are the lifeblood of the ad tech industry.
Adweek
AUGUST 27, 2024
It's a summer evening at Zero Bond, a private Manhattan club where the lights are low, the net worth high, and the likes of Elon Musk, Gigi Hadid and Shawn Mendes have been spotted. Up on the roof, guests cluster beneath the box hedges, absorbed in cocktails and conversation. Few of them notice when a.
AdExchanger
AUGUST 25, 2024
Since 2018, which is when California first passed the California Consumer Privacy Act, 18 other US states have enacted their own comprehensive data privacy laws. The International Association of Privacy Professionals diligently maintains an incredibly useful US state privacy legislation tracker, which I make sure to check every couple of weeks. But remembering the nuances […] The post Don’t Sleep On Maryland’s Strict New Data Privacy Law appeared first on AdExchanger.
Martech
AUGUST 28, 2024
Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. The aim is to replace manual gathering of disparate information with customizable visualizations in a generative AI-powered interface (think natural language prompts and conversations).
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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