Martech
SEPTEMBER 19, 2024
Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. Significant gaps exist in AI’s capabilities, particularly in industries where human expertise is essential to achieving meaningful outcomes.
Adweek
SEPTEMBER 19, 2024
Erika Badan understands the skepticism. As CEO of Barstool Sports for nearly one decade, Badan oversaw an editorial empire that transformed armchair quarterbacking, raucous podcasting, and "smokeshow" franchises into a $550 million sale in 2023. So, when she was named CEO of Food52 in April, the appointment felt odd. While Barstool serves an audience of.
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Martech
SEPTEMBER 19, 2024
Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Photo: Chris Wood. Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop.
Adweek
SEPTEMBER 19, 2024
Homosexuality remains a crime in 62 countries worldwide. A sheep farm in Germany is helping to combat those efforts by producing a textile made from the wool of gay rams. Yes, you read that correctly. Rainbow Wool raises awareness for the queer community and supports the fight for legal and social equality. It is designed.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
SEPTEMBER 19, 2024
For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. This is where programmatic advertising shines when leveraged well.
Adweek
SEPTEMBER 19, 2024
Whether it's a bicycle to school, subway to the office, or Uber to the airport for some overseas "revenge travel," people are on the move again. And along with them, out-of-home transit advertising is on the rise. In the United States, the category--which includes ads on taxis, inside buses, and before in-flight movies--is on track.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
SEPTEMBER 19, 2024
Byron Allen's Allen Media Group is planning more cost cutting measures. Bloomberg said Allen Media's debt has been trading at distressed levels over the last few months. The company's $840 million term loan, which is maturing in 2027, was trading at around 65 cents on the dollar as of Tuesday, down from 88 cents in.
AdExchanger
SEPTEMBER 19, 2024
Has the Federal Trade Commission been overstepping its bounds? Yes, according to newly appointed Republican FTC Commissioner Melissa Holyoak. “We must act within the authority granted by Congress,” Holyoak said on Tuesday during an address at an ad law conference hosted in New York City by the National Advertising Division, a self-regulatory organization that helps […] The post FTC Commissioner Melissa Holyoak Decries The Term ‘Surveillance Advertising’ appeared first on AdExchanger.
Adweek
SEPTEMBER 19, 2024
The 2024 edition of Hispanic Heritage Month kicked off on Sept. 15 for a monthlong celebration of America's vibrant Hispanic and Latino and Latine communities. Appropriately, the major news outlets have announced themed programming unfolding from now through Oct. 15, ranging from primetime specials to special segments on popular shows. Here's our network-by-network viewing guide.
Seth Godin
SEPTEMBER 19, 2024
Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It’s easy to experience this even when we’re out of the water. When the stakes are high and time is short, we can activate drowning mode, losing our focus, resilience, and generosity.
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Adweek
SEPTEMBER 19, 2024
Nothing can really prepare you for motherhood or a career in corporate. But what if being a mother helped you thrive as a manager? And what if your career instilled the soft skills to motivate your children? For the president of entertainment and brand ad agency Mocean, Erica Coates, the demanding nature of both roles.
AdExchanger
SEPTEMBER 19, 2024
A little under four years ago, the Federal Trade Commission issued an order requiring nine of the largest social media and video streaming platforms to share detailed information about their collection and use of personal consumer data. On the receiving end were Amazon, Facebook and WhatsApp, YouTube, Twitter, Snap, ByteDance, Reddit and Discord. The FTC’s […] The post FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices appeared first on AdExchang
Adweek
SEPTEMBER 19, 2024
WWL anchor Eric Paulsen said he is taking time off after a recent cancer diagnosis. Paulsen has worked at the New Orleans CBS affiliate for 47 years, making him the longest-tenured anchor in the region and one of the longest-serving in the country. "To my colleagues at Channel 4 and our viewers, I will be.
AdExchanger
SEPTEMBER 19, 2024
Mark Zuckerberg’s “move fast and break things” mantra may have suited the early days of Facebook, but it’s a risky strategy for companies in high-trust environments like media platforms. Today, advertisers depend on the trustworthiness of their media partners, DSPs and platforms to communicate authentically. A recent breach of this trust has jeopardized two valuable […] The post Selling CTV And DOOH As The Same Thing Undermines Their Value appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
SEPTEMBER 19, 2024
Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of United Mars Commerce will help brands through all aspects of retail media, from planning, buying ads, and tracking sales from campaigns. Mars United Commerce works with more.
AdExchanger
SEPTEMBER 19, 2024
The post Comic: Prog IO Cinematic Universe appeared first on AdExchanger.
Adweek
SEPTEMBER 19, 2024
There's been a lot of campfire talk recently about the "cable-pocalypse" that's raging through the TV landscape. Those flames have been fanned by a steady drumbeat of headlines spotlighting the billion-dollar write-downs, multiple rounds of layoffs, and declining ad revenue plaguing the cable industry. But just like John Wayne coming to the aid of an.
AdExchanger
SEPTEMBER 19, 2024
On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products together – and we analyze the most standout testimony of the week. On Wednesday, Daily Mail Chief Digital Officer Matthew […] The post View From The US v.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
SEPTEMBER 19, 2024
Some Brazilian users regained access to X Wednesday despite a nationwide ban put in place by the country's Supreme Court--a reunion apparently resulting from the social network changing the way its servers are accessed. But the renewed access may be short-lived. (AP) The X update used cloud services offered by third parties, namely security firm.
Ad Tech Daily
SEPTEMBER 19, 2024
Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they have more control over their app privacy settings than two years ago, almost 6 in 10 (58%) of consumers are also more willing to share data on apps than before1. The […] The post More Control Drives More Data Sharing: Surprising In-App Privacy Trends Revealed by Verve Research appeared first on Ad Tech Daily.
Adweek
SEPTEMBER 19, 2024
Lionsgate, the entertainment company behind The Hunger Games and Twilight, plans to start using gen AI in the creation of its new movies and TV shows, a sign of the emerging technology's advance in Hollywood. (WSJ) Under the arrangement, AI video startup Runway will use Lionsgate's vast catalog of content to train an AI model.
Ad Tech Daily
SEPTEMBER 19, 2024
Ocado Retail, the UK’s fastest growing grocer, is today marking a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space. Ocado’s online-first operating model will allow Ocado Ads to drive measurable growth for its brand partners, while delivering relevant advertising and a personalised […] The post Ocado Retail Enters New Chapter of Retail Media With the Launch of Ocado Ads appeared first on Ad Tech Daily.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
SEPTEMBER 19, 2024
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.
Ad Tech Daily
SEPTEMBER 19, 2024
Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry trailblazers from leading fashion, luxury, and travel brands, on sharing global connectivity through data-driven advertising solutions. Mr Shan Xuefeng, President of Huawei Consumer Cloud Service Europe kicked off the summit with an […] The post Huawei Introduces Petal Ads to Promote Global Connectivity in the Luxury and Tr
Adweek
SEPTEMBER 19, 2024
Let the tears of flamin' hot joy flow, creators: PepsiCo's Frito-Lay and Doritos are bringing back Crash the Super Bowl. Nearly 20 years ago, Crash the Super Bowl first allowed anyone with a camera to make their own 30-second spot and compete for cash prizes and the ability to work with famous directors. By the.
AdExchanger
SEPTEMBER 19, 2024
Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners. The post NBCU Wants To Standardize The Pain Of Creative Ad Delivery appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
SEPTEMBER 19, 2024
Justin Halverson has been named vice president of sales for NBC 7 San Diego (KNSD) and Telemundo 20 San Diego (KUAN). Starting October 7, he'll oversee national, local and digital sales across the stations' TV, streaming and digital platforms. Halverson comes from NBCUniversal Local's Bay Area properties, where he spent eight years. Most recently, he.
Ad Tech Daily
SEPTEMBER 19, 2024
Digital Marketing leader, Incubeta, has announced its acquisition of Shout Bravo, a organic content marketing partner. This will enable Incubeta to offer a complete organic search experience that represents the future of search. This follows the acquisition of leading advanced data and analytics partner, Persuasion, and significantly enhances Incubeta’s ability to drive its total search offering.
Adweek
SEPTEMBER 19, 2024
Isabela Albero came to Los Angeles to "live the dream" of life in a big city on the beach. The managing director of global strategy at WPP-backed agency T&Pm, where she leads marketing for Electronic Arts' portfolio of video games like The Sims and Madden NFL, likes to stay active. Amid the usual seaside sports.
AdExchanger
SEPTEMBER 19, 2024
The FTC's got a new report on the data collection practices of large social media and video platforms. Plus, Amazon has its own “Shark Tank." The post Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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